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I Want to Ban This TikTok Format
Plus Glossier addresses Redditors, a quick way to ruin your Instagram engagement, and more.
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Rachel Karten
8
A Dispatch From Covering the Met Gala on Social
Internet outages, Advil, and Zendaya: GQ's Associate Director of Social reports from the seafoam carpet.
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Rachel Karten
17
Brands Are Splitting Influencer Fees
Plus my favorite meme right now, how much I think Marc Jacobs spends on creators, Wingstop’s TikTok boost, and more.
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Rachel Karten
2
How Brands Are Responding to the TikTok Ban
How The Washington Post, sweetgreen, Topicals, Duolingo, Morning Brew, and more are handling the ban.
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Rachel Karten
2
Letterboxd's Social Manager Got Her Job From a TikTok
Flynn Slicker gives us a behind-the-scenes look at Letterboxd's social strategy
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Rachel Karten
5
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This Sponsored Post Is Bad
 • Rachel Karten
4
Yes, Duolingo's Viral TikToks Lead to New Learners
 • Rachel Karten
4
Brand Social Trend Report: Q1 2024
 • Rachel Karten
1
My Favorite Content Calendar Template
 • Rachel Karten
What to Post Right Now
This is the newsletter equivalent of scrolling for eight hours.
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Rachel Karten
1
My Social Media Crisis Decision Tree
Plus some thoughts on Airchat, close friends marketing, and more.
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Rachel Karten
4
How Fly By Jing's Founder Stays Involved on Social
Featuring an interview with Jing Gao, founder of Fly By Jing
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Rachel Karten
2
The Olipop Contest Drama, Explained
Plus a fun tweet format from Xbox, social managers infantilizing themselves for content, and more.
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Rachel Karten
3
Brand Social Trend Report: Q1 2024
Self deprecation, April Fools' Month, a looming election, and more.
 • 
Rachel Karten
1
What Is Your Brand’s Sun, Moon, and Rising Sign?
Featuring an interview with Peyton Dix, freelance social + brand strategist and writer.
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Rachel Karten
7
This Sponsored Post Is Bad
Plus the TikTok ad that keeps tricking me, a small (but big) Reels update, and more.
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Rachel Karten
4
Start Your Videos Like This
Plus SET Active's TikTok problem, the NBA team with cinematic videos, and more.
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Rachel Karten
7
How to Write Better Captions
Featuring an interview with FONZIE, a copywriting duo that has worked with brands like rhode, A24, Netflix, and more.
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Rachel Karten
18
Link in Bio
Link in Bio
Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.
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