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What's Going On With TikTok Engagement?
Plus five social jobs I'd apply to, why so many celebrities are partnering with influencers, and more.
 • 
Rachel Karten
September 2023
How to Build a Content Calendar
Plus 18 ways to survive and thrive on a social media team.
 • 
Rachel Karten
Lenox Hill Neurosurgery's TikTok Strategy
Featuring an interview with Hannah Flam, Project Manager for Lenox Hill Hospital’s Department of Neurosurgery
 • 
Rachel Karten
Customer Reviews Are Content
Plus some photos from my wedding because I can't help myself.
 • 
Rachel Karten
Anatomy of a Bad Social Job Posting
Plus Gwyneth’s viral Seed ad, six social jobs I'd apply to, and more.
 • 
Rachel Karten
5
August 2023
How Merriam-Webster Personifies a Dictionary on Social Media
Featuring an interview with John Sabine, Social Director for Merriam-Webster.
 • 
Rachel Karten
2
How to Ruin Your Instagram Reach
5 things that limit your reach on Instagram (even though I can’t prove it)
 • 
Rachel Karten
3
How I Optimize For Social Shares
Plus I spoke with the ex-NBA employee behind that post, five influencers brands should work with, and more.
 • 
Rachel Karten
4
Best Practices Are Overrated
Featuring an interview with Maya Wesby, Social Media Manager for the Harvard Graduate School of Education (HGSE).
 • 
Rachel Karten
2
How Meta's Director of Social Uses Threads
Plus, five posts I'm into, what I'm reading, and more.
 • 
Rachel Karten
Celebrity Deaths and Social Media
What’s happening behind the scenes during tough breaking news moments.
 • 
Rachel Karten
2
The Whitney Museum's Winning Threads Strategy
Featuring an interview with Casey Betts, Senior Social Media Manager at the Whitney Museum of American Art.
 • 
Rachel Karten
7
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