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What makes a good social video?
I talked to Arjun Ram Srivatsa, who has worked with The New York Times, Pitchfork, and GQ, about his approach to making videos.
Dec 4
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Rachel Karten
83
12
12
Focus your feed
A follow-up to my "Post-Social Media" essay.
Dec 2
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Rachel Karten
93
15
8
November 2025
Yahoo is posting their way back into culture
I talked to Kemma Kefalas, Head of Yahoo’s Creative Lab, about relaunching the 30-year-old brand's feeds.
Nov 20
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Rachel Karten
58
6
4
Post-social media
It's time to rethink what the feed is for.
Nov 18
•
Rachel Karten
551
45
84
8 post ideas for your next brainstorm
Plus CAVA's "self-destructing post", why the Los Angeles Public Library is turning a viral video into a series, and more.
Nov 13
•
Rachel Karten
44
4
How Quartr broke through on X
I talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.
Nov 11
•
Rachel Karten
59
2
2
77% of social media managers are burnt out
Part two of Link in Bio’s 2025 Social Media Salary Report.
Nov 6
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Rachel Karten
62
15
7
10 small businesses I love following
Plus why more brands should make side quest content, an invite to join the Link in Bio Discord, and more.
Nov 4
•
Rachel Karten
42
10
1
October 2025
The 2025 Social Media Salary Report
How much are social media managers earning?
Oct 30
•
Rachel Karten
93
1
7
Reducing regrettable minutes
Plus three post formats to try, Tory Burch’s clever use of TikTok’s Bulletin Board feature, and more.
Oct 28
•
Rachel Karten
52
5
5
Major League Baseball's social media playbook
I talked to Cameron Gidari, VP of Social Media & Innovation for MLB, ahead of the World Series.
Oct 23
•
Rachel Karten
63
8
5
Inside Ramp’s big stunt
I talked to the team about livestreaming Kevin from "The Office" working from a glass box for six hours.
Oct 21
•
Rachel Karten
55
4
4
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