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The gear social marketers recommend
I asked over 800 social pros what cameras, microphones, and accessories they keep in their content kit.
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Rachel Karten
16
The iPhone is still my most important tool
A dispatch from Apple’s WWDC 2025.
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Rachel Karten
6
How Craighill Got 45M Video Views In Five Months
The success of the design company tells us a lot about the future of social media.
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Rachel Karten
9
The software 40% of social marketers use
Part two of the Very Online Survey results.
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Rachel Karten
7

May 2025

How to grow a brand YouTube channel
The resources it takes to start an account, mistakes most brands make, content ideation tips, and more.
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Rachel Karten
6
The platform 92% of social marketers consider a priority
Part one of the Very Online Survey results.
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Rachel Karten
20
The Agency Helping Progressive Candidates Break Through Online
Melted Solids has worked with Zohran Mamdani, Bernie Sanders, and more.
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Rachel Karten
6
Is Adweek's 'Social Media Week' Worth It?
I talked to attendees. Plus four post formats to try, the role of art direction in good social, and more!
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Rachel Karten
9
The Social Media Creative Companion
26 helpful ways to approach the creative process of working in social media.
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Rachel Karten
10
The Daily Average Screen Time Of People Who Work In Social Media
Plus three post formats to try this week, the role of familiarity in good brand social, "Reels Yellow", and more.
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Rachel Karten
6
David Protein's TikTok Shop Playbook
I talk to co-founders Peter Rahal and Zach Ranen about selling over 50,000 products through TikTok Shop.
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Rachel Karten
4
The Tools (And Snacks) That Got Social Editors Through The Met Gala
Plus a conversation with the KIND team on their viral logo unveiling, four post formats to try this week, and a happy hour invite.
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Rachel Karten
3
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