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Your campaign needs more on-ramps
Social media platforms no longer show posts in chronological order, so why do we still roll out campaigns as if they do?
 • Rachel Karten
Brands with great social, according to you
The 2026 responses are in. Find out which brand unseated Duolingo with the most mentions...
 • Rachel Karten
Upend audience expectations
Make content that no one has seen in the context of your industry.
 • Rachel Karten
This non-profit just launched a social show
Plus a 16-account collab post, why a B2B company is hosting a Boy Throb concert, and more.
 • Rachel Karten
Inside the Artemis II social media strategy
I talked to Thalia Patrinos, Artemis Digital Lead, about NASA posting 3,270 times in 10 days.
 • Rachel Karten
Something is happening on Facebook
Why social managers are bullish on the platform right now.
 • Rachel Karten

April 2026

How are you feeling?
I want to hear from you.
 • Rachel Karten
Follower count is a misleading metric
Head of Instagram Adam Mosseri says follower count is the metric that misleads creators the most.
 • Rachel Karten
The content studio helping a city tell its story
Plus five post formats to try this week, one brand might owe up to $20M for using unlicensed music, and more.
 • Rachel Karten
Does your boss have AI brain?
Marketers are dealing with leadership who run memes through Claude, use pet names for chatbots, and outsource their gut instincts.
 • Rachel Karten
How music marketing works
Kalesha Madlani has spent the past eight years helping musicians show up online.
 • Rachel Karten
The agency creating "fan pages" for brands
Plus four post formats to try, Instagram's Explore page change, digitally handmade video editing, and more.
 • Rachel Karten
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