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Broadway's ‘Oh, Mary!’ Takes Social Very Seriously
I talk to Austin Spero, Social Director for 'Oh, Mary!', about treating audiences with intelligence, operating on gut instinct, and the importance of…
Feb 6
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Rachel Karten
44
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Broadway's ‘Oh, Mary!’ Takes Social Very Seriously
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8
Prompts for Better Social Posts
Plus LinkedIn tips from Duolingo’s Talent Brand Marketing team, the small cheese shop that got 3M TikTok views in one week, and more.
Feb 4
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Rachel Karten
49
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Prompts for Better Social Posts
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4
January 2025
The Process Behind Employee-Generated Content
I talk to Byron Stewart, who has worked at places like Highsnobiety, Foot Locker, and Team Epiphany, about crafting an EGC strategy.
Jan 30
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Rachel Karten
83
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The Process Behind Employee-Generated Content
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5
The Brand That Left Social Three Years Ago
Plus why you should repost certain Reels right now, four creators I want to work with, and more.
Jan 28
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Rachel Karten
60
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The Brand That Left Social Three Years Ago
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2
The Content Creation Platform Made for Social Teams
Slate is like your favorite video editing app…but for brands.
Jan 23
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Rachel Karten
43
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The Content Creation Platform Made for Social Teams
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3
Instagram Has a Reel Problem
It's clear the platform is trying to position itself as a TikTok replacement—will it work?
Jan 21
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Rachel Karten
77
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Instagram Has a Reel Problem
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22
I Accidentally Tripled My IG Story Views
Plus five post formats to try, how to bulk download your TikToks, the LinkedIn influencer campaign ecosystem, and more.
Jan 16
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Rachel Karten
58
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I Accidentally Tripled My IG Story Views
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15
The Video That Raised $800K in Donations
I talked to Brittany Cabriales, Associate Director of Brand Marketing at GoFundMe, about the fundraising site's social response to the Los Angeles…
Jan 14
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Rachel Karten
60
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The Video That Raised $800K in Donations
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4
Brand Social Trend Report: Q4 2024
Content for your inner child, "long-form" Instagram carousels, casting based on talent (not influence), and lots more.
Jan 7
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Rachel Karten
65
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Brand Social Trend Report: Q4 2024
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3
How to Move From Social Marketing to Brand Marketing
I chat with Riley Nelson—who has worked at Glossier, Ghia, rhode, and VUUM—about brand marketing.
Jan 2
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Rachel Karten
247
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How to Move From Social Marketing to Brand Marketing
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32
December 2024
What I Learned From Interviewing 36 Social Media Leaders in 2024
Advice from this year’s interviews—plus a handful of tips from my own work.
Dec 30, 2024
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Rachel Karten
60
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What I Learned From Interviewing 36 Social Media Leaders in 2024
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5
Social Media Ins and Outs for 2025
My highly opinionated, very subjective list.
Dec 26, 2024
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Rachel Karten
61
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Social Media Ins and Outs for 2025
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4
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