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Five years of Link in Bio
A peek at what's next and a sale to celebrate.
Mar 12
•
Rachel Karten
83
29
1
Should your brand start a "side quest" account?
The case for taking a more relaxed approach to launching new social pages.
Mar 10
•
Rachel Karten
36
10
2
LA Metro wants you to ride the D
I talked to the team about building fandom for public transit.
Mar 5
•
Rachel Karten
43
2
7
Evidence of effort
Why brands should make effort a character in their social story.
Mar 3
•
Rachel Karten
81
8
17
February 2026
Treat LinkedIn like an ecosystem
Christina Le, Head of Marketing at Slate, shares her B2B playbook.
Feb 26
•
Rachel Karten
106
5
10
I found @Instagram's finsta
The platform has been posting on @notfit4main since October.
Feb 24
•
Rachel Karten
65
5
9
Merit's CMO started in social media
Aila Morin on why the marketing funnel doesn’t work, creating the campaign before the product, and the importance of understanding the internet.
Feb 19
•
Rachel Karten
248
40
28
Six data points guiding my 2026 social strategy
Follower growth is down, non-follower views are up, and more insights you should care about.
Feb 17
•
Rachel Karten
80
8
2
How to create posts that move people
Inside More Perfect Union's social media strategy.
Feb 12
•
Rachel Karten
96
6
8
DoorDash gave their social team a “Super Bowl-level budget”
Plus five formats to try this week, the video creator you should hire, BTS from NFL’s Head of Social Strategy, and more.
Feb 10
•
Rachel Karten
33
1
The museum with an unexpected star
I talked to the team at the National Gallery of Art, including 77-year-old curator Alison Luchs, about “rizzing up the internet with art history.”
Feb 5
•
Rachel Karten
58
8
9
30 social media marketers on where they find inspiration
The strategy books, movie monologues, and comedy shows we turn to for big ideas.
Feb 3
•
Rachel Karten
86
4
11
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