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Merit's CMO started in social media
Aila Morin on why the marketing funnel doesn’t work, creating the campaign before the product, and the importance of understanding the internet.
Feb 19
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Rachel Karten
138
32
10
Six data points guiding my 2026 social strategy
Follower growth is down, non-follower views are up, and more insights you should care about.
Feb 17
•
Rachel Karten
60
8
1
How to create posts that move people
Inside More Perfect Union's social media strategy.
Feb 12
•
Rachel Karten
80
4
6
DoorDash gave their social team a “Super Bowl-level budget”
Plus five formats to try this week, the video creator you should hire, BTS from NFL’s Head of Social Strategy, and more.
Feb 10
•
Rachel Karten
33
1
The museum with an unexpected star
I talked to the team at the National Gallery of Art, including 77-year-old curator Alison Luchs, about “rizzing up the internet with art history.”
Feb 5
•
Rachel Karten
56
8
8
30 social media marketers on where they find inspiration
The strategy books, movie monologues, and comedy shows we turn to for big ideas.
Feb 3
•
Rachel Karten
83
4
11
January 2026
I talked to the Minnesota Public Radio News social team
Plus my guidance on the TikTok situation, the pizza shop account I can't stop watching, and more.
Jan 29
•
Rachel Karten
104
12
3
Brands want to post like humans. Where is their humanity now?
Some thoughts on posting during dark times.
Jan 27
•
Rachel Karten
257
37
34
How Modern Animal got 50M views in three months
I talked to Bailey James, Senior Manager of Brand at the vet care company, about "spectator social".
Jan 22
•
Rachel Karten
48
14
7
Mister Rogers marketing
As feeds get more hostile, users will crave kind content.
Jan 20
•
Rachel Karten
133
21
13
Growth over going viral
Paige Tapp, Senior Social Media Manager at BÉIS, on brand partnerships, BTS, and what she learned from her time as a professional athlete.
Jan 15
•
Rachel Karten
73
10
8
Does your brand have a carousel strategy?
A comprehensive guide to the swipeable post type.
Jan 13
•
Rachel Karten
107
14
12
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