Archive - Link in Bio

The Emotional Blind Spots of Brand Social

A guest essay on why Mother’s and Father’s Day posts still miss the mark.

11 hrs ago

April 2025

What Did We Learn From Kamala HQ?

I talk to Rob Flaherty, the Kamala Harris campaign’s deputy campaign manager, about why the account's viral posts weren't enough.

Apr 30 •

How I Deal With Post Flops

Plus five post formats to try this week, the video editing technique accounts like Alexis Bittar utilize, and more.

Apr 29 •

How to Pitch Unserious Ideas in Serious Ways

Solutions for social ruts with Arin Delaney, Co-Founder of FONZIE, a copy-led creative agency that works with brands like rhode, A24, Netflix, and more.

Apr 24 •

16 Brand Accounts I Follow for Inspiration

Plus Instagram is hosting a private webinar for Link in Bio readers!

Apr 22 •

This High School’s Social Media Is Run by Students

I talk to the Archer School For Girls about their Content Creators Crew program and helping teens hone their digital literacy skills.

Apr 17 •

Introducing Link in Bio's Very Online Survey

Take part in creating a more useful report on the work you do every day.

Apr 16 •

Why the AI Action Figure Trend Is Doing Your Brand a Disservice

Plus six post formats to try this week, resume tips from a marketing recruiter, and more.

Apr 15 •

How Brands Are Responding to Tariffs on Social Media

"Customers want to know what's going on. They feel unstable, especially when it comes to their own spending. People are looking for more…

Apr 10 •

Brand Social Trend Report: Q1 2025

These are the posts that stuck out, the formats that took over, and the themes that felt inescapable.

Apr 8 •

Why AI Will Lead to More “Proof of Reality” Posts

AI won't be the biggest trend on brand social. The reaction to it will be.

Apr 3 •

How to (Responsibly) Trick Viewers Into Watching Your Videos

Plus five post formats to try this week, the TikTok video that led to 5,000 app signups, and more.

Apr 1 •

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