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Judy's Family Cafe sells pancakes and personality
I talked to the viral restaurant about their social media strategy.
7 hrs ago
•
Rachel Karten
30
15
September 2025
What will happen to TikTok?
Anonymous social media professionals share how they are feeling about the news.
Sep 30
•
Rachel Karten
46
This viral creator is actually a brand
Olivia Unplugged has garnered 8M views in the past month.
Sep 25
•
Rachel Karten
130
10
Last post was a movie
Why brands are going long on cinematic short-form content.
Sep 23
•
Rachel Karten
59
5
How much money do you make?
The 2025 Social Media Compensation Survey is here!
Sep 18
•
Rachel Karten
50
4
14 creative video hooks
A non-gimmicky guide to those first few seconds.
Sep 16
•
Rachel Karten
92
6
A day in the life running @Vegas
Opening night of The Wizard of Oz at Sphere, flying monkeys, and 138 posts: an hour-by-hour dispatch from the big premiere.
Sep 11
•
Rachel Karten
53
8
Who is behind the popular "NBA Research & Development Department" account?
I talked to them.
Sep 9
•
Rachel Karten
47
3
Why Netflix created a finsta
I talked to Hannah Gullixson, Head of Social Marketing at Netflix, about overseeing 550+ handles, "superserving" fandoms, and more.
Sep 4
•
Rachel Karten
98
10
The best brands on social, according to you
I compiled a document with over 340 examples of great social accounts.
Sep 2
•
Rachel Karten
88
12
August 2025
'Posted is better than perfect': Advice from the Wimbledon social team
I talked to the tennis tournament's social team about sharing 6,000 posts in six weeks, how the Overheard series actually works, and more.
Aug 28
•
Rachel Karten
158
18
34 social media hot takes
"Commenting on unrelated posts for exposure is desperate."
Aug 26
•
Rachel Karten
131
27
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