Archive - Link in Bio

16 Brand Accounts I Follow for Inspiration

Plus Instagram is hosting a private webinar for Link in Bio readers!

10 hrs ago •

This High School’s Social Media Is Run by Students

I talk to the Archer School For Girls about their Content Creators Crew program and helping teens hone their digital literacy skills.

Apr 17 •

Introducing Link in Bio's Very Online Survey

Take part in creating a more useful report on the work you do every day.

Apr 16 •

Why the AI Action Figure Trend Is Doing Your Brand a Disservice

Plus six post formats to try this week, resume tips from a marketing recruiter, and more.

Apr 15 •

How Brands Are Responding to Tariffs on Social Media

"Customers want to know what's going on. They feel unstable, especially when it comes to their own spending. People are looking for more…

Apr 10 •

Brand Social Trend Report: Q1 2025

These are the posts that stuck out, the formats that took over, and the themes that felt inescapable.

Apr 8 •

Why AI Will Lead to More “Proof of Reality” Posts

AI won't be the biggest trend on brand social. The reaction to it will be.

Apr 3 •

How to (Responsibly) Trick Viewers Into Watching Your Videos

Plus five post formats to try this week, the TikTok video that led to 5,000 app signups, and more.

Apr 1 •

March 2025

Is The Ordinary Selling Eggs Rotten Marketing?

Plus five post formats to try, my favorite wireless mic, Duolingo's new writers' room, and more.

Mar 27 •

Day in the Life of the Philadelphia Eagles’ Director of Social Media

Super Bowl LIX, slow elevators, and a Gatorade shower: Julie Bacanskas gives us an hour-by-hour account of the team's big win.

Mar 25 •

Your Guide to Building a Social Media Portfolio

"You’ve already done the work. Now it’s time to celebrate yourself."

Mar 20 •

Where Did @jcrewmens Go?

Plus five post formats to try this week, the non-social thing my favorite social brands have in common, and more.

Mar 18 •

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