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How Brands Are Responding to the TikTok Ban
How The Washington Post, sweetgreen, Topicals, Duolingo, Morning Brew, and more are handling the ban.
Apr 30
•
Rachel Karten
23
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How Brands Are Responding to the TikTok Ban
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Letterboxd's Social Manager Got Her Job From a TikTok
Flynn Slicker gives us a behind-the-scenes look at Letterboxd's social strategy
Apr 25
•
Rachel Karten
39
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Letterboxd's Social Manager Got Her Job From a TikTok
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5
What to Post Right Now
This is the newsletter equivalent of scrolling for eight hours.
Apr 23
•
Rachel Karten
37
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What to Post Right Now
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1
My Social Media Crisis Decision Tree
Plus some thoughts on Airchat, close friends marketing, and more.
Apr 16
•
Rachel Karten
29
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My Social Media Crisis Decision Tree
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4
How Fly By Jing's Founder Stays Involved on Social
Featuring an interview with Jing Gao, founder of Fly By Jing
Apr 11
•
Rachel Karten
33
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How Fly By Jing's Founder Stays Involved on Social
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2
The Olipop Contest Drama, Explained
Plus a fun tweet format from Xbox, social managers infantilizing themselves for content, and more.
Apr 9
•
Rachel Karten
34
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The Olipop Contest Drama, Explained
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3
Brand Social Trend Report: Q1 2024
Self deprecation, April Fools' Month, a looming election, and more.
Apr 2
•
Rachel Karten
61
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Brand Social Trend Report: Q1 2024
www.milkkarten.net
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March 2024
What Is Your Brand’s Sun, Moon, and Rising Sign?
Featuring an interview with Peyton Dix, freelance social + brand strategist and writer.
Mar 28
•
Rachel Karten
52
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What Is Your Brand’s Sun, Moon, and Rising Sign?
www.milkkarten.net
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7
This Sponsored Post Is Bad
Plus the TikTok ad that keeps tricking me, a small (but big) Reels update, and more.
Mar 26
•
Rachel Karten
38
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This Sponsored Post Is Bad
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4
Start Your Videos Like This
Plus SET Active's TikTok problem, the NBA team with cinematic videos, and more.
Mar 19
•
Rachel Karten
33
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Start Your Videos Like This
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7
How to Write Better Captions
Featuring an interview with FONZIE, a copywriting duo that has worked with brands like rhode, A24, Netflix, and more.
Mar 14
•
Rachel Karten
161
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How to Write Better Captions
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18
Should Your Brand Be on Reddit?
Plus my thoughts on a TikTok ban, five fun post ideas, and more.
Mar 12
•
Rachel Karten
23
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Should Your Brand Be on Reddit?
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8
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