Archive - Link in Bio

Quinn moves fast

How the team tapped 'Heated Rivalry' stars Hudson Williams and Connor Storrie to narrate their newest audio romance.

Dec 30, 2025 • Rachel Karten

Brand Social Trend Report: Q4 2025

Nostalgia for the future, posts about not posting, puppets, "AI could never", and more.

Dec 23, 2025 • Rachel Karten

How Figma makes designers feel seen

I talked to Yosub Kim, Director of Brand Marketing at Figma, about the brand's playful approach to social media.

Dec 18, 2025 • Rachel Karten

Social media ins and outs for 2026

My highly opinionated, totally subjective list is here.

Dec 16, 2025 • Rachel Karten

"The future of social looks like intimacy at scale"

A conversation with Lara Adekola, Senior Social Media and Community Manager at Glossier.

Dec 11, 2025 • Rachel Karten

Selling on social

I asked brands what worked for Black Friday and Cyber Monday.

Dec 9, 2025 • Rachel Karten

What makes a good social video?

I talked to Arjun Ram Srivatsa, who has worked with The New York Times, Pitchfork, and GQ, about his approach to making videos.

Dec 4, 2025 • Rachel Karten

Focus your feed

A follow-up to my "Post-Social Media" essay.

Dec 2, 2025 • Rachel Karten

November 2025

Yahoo is posting their way back into culture

I talked to Kemma Kefalas, Head of Yahoo’s Creative Lab, about relaunching the 30-year-old brand's feeds.

Nov 20, 2025 • Rachel Karten

Post-social media

It's time to rethink what the feed is for.

Nov 18, 2025 • Rachel Karten

8 post ideas for your next brainstorm

Plus CAVA's "self-destructing post", why the Los Angeles Public Library is turning a viral video into a series, and more.

Nov 13, 2025 • Rachel Karten

How Quartr broke through on X

I talked to Oliver Hamrin, Co-Founder and Brand Strategist at the software company, about their viral earnings call posters.

Nov 11, 2025 • Rachel Karten

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