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How Grillo's engages pickle superfans
The brand has garnered an impressive 98M views on Instagram this year.
Aug 14
•
Rachel Karten
69
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How Grillo's engages pickle superfans
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13
What does "Doing Things" mean in 2025?
In the absence of Outdoor Voices telling their own story on social media, followers have stepped in to do it for them.
Aug 12
•
Rachel Karten
84
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What does "Doing Things" mean in 2025?
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9
Inside Bilt's popular "Roomies" series
You might not realize a brand is behind the account @RoomiesRoomiesRoomies. That's the point.
Aug 7
•
Rachel Karten
58
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Inside Bilt's popular "Roomies" series
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3
Is your Instagram engagement stuck?
Try thinking of the platform like a funnel.
Aug 5
•
Rachel Karten
90
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Is your Instagram engagement stuck?
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15
July 2025
The business of brand trips
How much do they cost? Are the influencers paid to post? What's the impact on sales?
Jul 31
•
Rachel Karten
126
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The business of brand trips
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13
The person behind Brita and Pine-Sol's viral songs
Plus four post formats to try this week, a big TikTok idea, and more.
Jul 29
•
Rachel Karten
36
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The person behind Brita and Pine-Sol's viral songs
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5
Why Arthur finally posted the fist meme
The PBS KIDS show is using social media to protect and restore public media funding.
Jul 24
•
Rachel Karten
70
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Why Arthur finally posted the fist meme
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8
Your social strategy needs more tension
Plus an invitation to a private call with Instagram about Reels!
Jul 22
•
Rachel Karten
72
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Your social strategy needs more tension
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5
Can you "age out" of social media?
I talk to Nathan Allebach, Social Media Lead at Ramp, in a special audio edition of Link in Bio.
Jul 17
•
Rachel Karten
55
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11
39:25
Brand Social Trend Report: Q2 2025
Empathetic marketing, Artisanal Reality, films on feed, spectacle content vs sponsored content, and more.
Jul 15
•
Rachel Karten
110
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Brand Social Trend Report: Q2 2025
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19
How Zohran Mamdani drove over 20K clicks from Instagram DMs
I talk to Gabriella Zutrau, the person behind the campaign's Manychat strategy.
Jul 10
•
Rachel Karten
98
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How Zohran Mamdani drove over 20K clicks from Instagram DMs
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3
How Wimbledon makes their "Overheard" videos
I talked to a spectator who was in one. Plus five post formats to try this week, the tech show your brand should sponsor, and more!
Jul 8
•
Rachel Karten
99
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How Wimbledon makes their "Overheard" videos
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5
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