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My favorite account is a library in Ohio
This interview made me laugh *and* cry.
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Rachel Karten
23
This is my Instagram "Saved" strategy
Today's guest writer shares why the best post formats are already on your phone, thoughts on CapCut's TOS updates, and more.
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Rachel Karten
1
The ABCs of Notion's B2C2B influencer strategy
I talk to Danielle Ito, Head of Influencer at Notion, about the tool they use to source creators, upsetting the LinkedIn algorithm, and more.
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Rachel Karten
6
What does "social-first" even mean?
Alice Chen, Senior Director of Social and Influencer at Away, is taking over today's strategy newsletter.
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Rachel Karten
7
The gear social marketers recommend
I asked over 800 social pros what cameras, microphones, and accessories they keep in their content kit.
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Rachel Karten
18
The iPhone is still my most important tool
A dispatch from Apple’s WWDC 2025.
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Rachel Karten
10
How Craighill Got 45M Video Views In Five Months
The success of the design company tells us a lot about the future of social media.
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Rachel Karten
10
The software 40% of social marketers use
Part two of the Very Online Survey results.
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Rachel Karten
7

May 2025

How to grow a brand YouTube channel
The resources it takes to start an account, mistakes most brands make, content ideation tips, and more.
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Rachel Karten
6
The platform 92% of social marketers consider a priority
Part one of the Very Online Survey results.
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Rachel Karten
21
The Agency Helping Progressive Candidates Break Through Online
Melted Solids has worked with Zohran Mamdani, Bernie Sanders, and more.
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Rachel Karten
8
Is Adweek's 'Social Media Week' Worth It?
I talked to attendees. Plus four post formats to try, the role of art direction in good social, and more!
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Rachel Karten
9
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