Link in Bio

Link in Bio

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How Grillo's engages pickle superfans
The brand has garnered an impressive 98M views on Instagram this year.
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Rachel Karten
8
What does "Doing Things" mean in 2025?
In the absence of Outdoor Voices telling their own story on social media, followers have stepped in to do it for them.
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Rachel Karten
9
Inside Bilt's popular "Roomies" series
You might not realize a brand is behind the account @RoomiesRoomiesRoomies. That's the point.
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Rachel Karten
3
Is your Instagram engagement stuck?
Try thinking of the platform like a funnel.
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Rachel Karten
15

July 2025

The business of brand trips
How much do they cost? Are the influencers paid to post? What's the impact on sales?
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Rachel Karten
13
The person behind Brita and Pine-Sol's viral songs
Plus four post formats to try this week, a big TikTok idea, and more.
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Rachel Karten
5
Why Arthur finally posted the fist meme
The PBS KIDS show is using social media to protect and restore public media funding.
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Rachel Karten
8
Your social strategy needs more tension
Plus an invitation to a private call with Instagram about Reels!
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Rachel Karten
5
Can you "age out" of social media?
I talk to Nathan Allebach, Social Media Lead at Ramp, in a special audio edition of Link in Bio.
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Rachel Karten
11
39:25
Brand Social Trend Report: Q2 2025
Empathetic marketing, Artisanal Reality, films on feed, spectacle content vs sponsored content, and more.
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Rachel Karten
19
How Zohran Mamdani drove over 20K clicks from Instagram DMs
I talk to Gabriella Zutrau, the person behind the campaign's Manychat strategy.
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Rachel Karten
3
How Wimbledon makes their "Overheard" videos
I talked to a spectator who was in one. Plus five post formats to try this week, the tech show your brand should sponsor, and more!
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Rachel Karten
5
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