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What's Going On With TikTok Engagement?
Plus five social jobs I'd apply to, why so many celebrities are partnering with influencers, and more.
17 hrs ago
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Rachel Karten
21
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What's Going On With TikTok Engagement?
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September 2023
How to Build a Content Calendar
Plus 18 ways to survive and thrive on a social media team.
Sep 26
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Rachel Karten
27
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How to Build a Content Calendar
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Lenox Hill Neurosurgery's TikTok Strategy
Featuring an interview with Hannah Flam, Project Manager for Lenox Hill Hospital’s Department of Neurosurgery
Sep 21
•
Rachel Karten
13
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Lenox Hill Neurosurgery's TikTok Strategy
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Customer Reviews Are Content
Plus some photos from my wedding because I can't help myself.
Sep 19
•
Rachel Karten
16
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Customer Reviews Are Content
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Anatomy of a Bad Social Job Posting
Plus Gwyneth’s viral Seed ad, six social jobs I'd apply to, and more.
Sep 5
•
Rachel Karten
33
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Anatomy of a Bad Social Job Posting
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5
August 2023
How Merriam-Webster Personifies a Dictionary on Social Media
Featuring an interview with John Sabine, Social Director for Merriam-Webster.
Aug 31
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Rachel Karten
45
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How Merriam-Webster Personifies a Dictionary on Social Media
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2
How to Ruin Your Instagram Reach
5 things that limit your reach on Instagram (even though I can’t prove it)
Aug 29
•
Rachel Karten
36
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How to Ruin Your Instagram Reach
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3
How I Optimize For Social Shares
Plus I spoke with the ex-NBA employee behind that post, five influencers brands should work with, and more.
Aug 22
•
Rachel Karten
35
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How I Optimize For Social Shares
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4
Best Practices Are Overrated
Featuring an interview with Maya Wesby, Social Media Manager for the Harvard Graduate School of Education (HGSE).
Aug 17
•
Rachel Karten
28
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Best Practices Are Overrated
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2
How Meta's Director of Social Uses Threads
Plus, five posts I'm into, what I'm reading, and more.
Aug 15
•
Rachel Karten
40
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How Meta's Director of Social Uses Threads
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Celebrity Deaths and Social Media
What’s happening behind the scenes during tough breaking news moments.
Aug 8
•
Rachel Karten
35
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Celebrity Deaths and Social Media
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2
The Whitney Museum's Winning Threads Strategy
Featuring an interview with Casey Betts, Senior Social Media Manager at the Whitney Museum of American Art.
Aug 3
•
Rachel Karten
46
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The Whitney Museum's Winning Threads Strategy
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7
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