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The gear social marketers recommend
I asked over 800 social pros what cameras, microphones, and accessories they keep in their content kit.
Jun 12
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Rachel Karten
81
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16
The iPhone is still my most important tool
A dispatch from Apple’s WWDC 2025.
Jun 10
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Rachel Karten
48
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6
How Craighill Got 45M Video Views In Five Months
The success of the design company tells us a lot about the future of social media.
Jun 5
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Rachel Karten
80
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How Craighill Got 45M Video Views In Five Months
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9
The software 40% of social marketers use
Part two of the Very Online Survey results.
Jun 3
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Rachel Karten
59
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7
May 2025
How to grow a brand YouTube channel
The resources it takes to start an account, mistakes most brands make, content ideation tips, and more.
May 29
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Rachel Karten
71
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6
The platform 92% of social marketers consider a priority
Part one of the Very Online Survey results.
May 27
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Rachel Karten
191
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20
The Agency Helping Progressive Candidates Break Through Online
Melted Solids has worked with Zohran Mamdani, Bernie Sanders, and more.
May 22
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Rachel Karten
55
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The Agency Helping Progressive Candidates Break Through Online
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6
Is Adweek's 'Social Media Week' Worth It?
I talked to attendees. Plus four post formats to try, the role of art direction in good social, and more!
May 20
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Rachel Karten
33
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Is Adweek's 'Social Media Week' Worth It?
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9
The Social Media Creative Companion
26 helpful ways to approach the creative process of working in social media.
May 15
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Rachel Karten
119
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10
The Daily Average Screen Time Of People Who Work In Social Media
Plus three post formats to try this week, the role of familiarity in good brand social, "Reels Yellow", and more.
May 13
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Rachel Karten
51
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The Daily Average Screen Time Of People Who Work In Social Media
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6
David Protein's TikTok Shop Playbook
I talk to co-founders Peter Rahal and Zach Ranen about selling over 50,000 products through TikTok Shop.
May 8
•
Rachel Karten
49
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4
The Tools (And Snacks) That Got Social Editors Through The Met Gala
Plus a conversation with the KIND team on their viral logo unveiling, four post formats to try this week, and a happy hour invite.
May 6
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Rachel Karten
37
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The Tools (And Snacks) That Got Social Editors Through The Met Gala
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