Archive - Link in Bio

How East Fork Is Using Social Media in the Aftermath of Helene

I spoke with Mallory Schwartz, Senior Content Strategist at East Fork Pottery, about how the brand is "centering humanity" on their feed.

Oct 18 •

If You Miss Parks and Rec, Might I Suggest the City of Boise on TikTok?

Plus eight post formats to try this week, why I am changing my tune on trending sounds, and more.

Oct 15 •

Sonos, Customer Backlash, Reddit, and a Guy Named Keith

I interviewed Keith Nieves, the Social Media Program Lead at Sonos, about how he has built goodwill during such a tough time for the brand.

Oct 10 •

Brand Social Trend Report: Q3 2024

Rapid response, broadcast channels, trending music lawsuits, and more.

Oct 8 •

Musicians Are Thinking Like Marketers

Nursing home performances, threatening videos, and catchy covers—artists are going to great lengths to build audiences online.

Oct 3 •

The Link in Bio Running List of Post Ideas

Introducing the Link in Bio Running List of Post Ideas!

Oct 1 •

September 2024

The Ramen Brand With an Interview Show

I interviewed Emely Alba, Senior TikTok Strategist at immi, about why they created a separate account to host their popular series.

Sep 26 •

Brands Have Gone Full Moo Deng

Plus 9 post ideas, a mini interview with Overdrive Defense, and more.

Sep 25 •

Nutter Butter Committed to the Bit—It Paid Off a Year Later

An exhaustive look at the brand's deep-fried social media strategy.

Sep 24 •

Photos Still Matter on Brand Social

I interviewed the internet's favorite photo director Emily Keegin, who has worked at places like The Fader, Time, and Businessweek.

Sep 19 •

Your Approval Process Is the Problem

Plus why a makeup brand is gifting influencers iPads (bribery?), the TikTok that made me want a Rivian, and more.

Sep 17 •

There's a Reason Chili's Is All Over Your FYP

An interview with Jack Hailey, Social Media Manager at Chili's, who worked in-restaurant for 7 years as a host, bartender, and server.

Sep 12 •

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