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CMO of FIGS: “Social is where our brand breathes”
I talk to Bené Eaton, CMO of scrubs brand FIGS, about designing a tux for Noah Wyle, why the brand has an in-house film team, and the unexpected…
Apr 2
•
Rachel Karten
72
7
4
March 2026
This candy shop gained 43K followers in five weeks
And they aren't even open yet...
Mar 31
•
Rachel Karten
52
2
1
How Fishwife builds momentum through newness
I talk to the tinned fish brand about how a marketing calendar "stacked with exciting new moments" fuels their social media strategy.
Mar 19
•
Rachel Karten
83
17
11
The social media social contract is broken
An interview with @showtoolsai, five post formats to try this week, the hook that took a video from 166K views to 18.5M views, and more.
Mar 17
•
Rachel Karten
45
Five years of Link in Bio
A peek at what's next and a sale to celebrate.
Mar 12
•
Rachel Karten
95
31
2
Should your brand start a "side quest" account?
The case for taking a more relaxed approach to launching new social pages.
Mar 10
•
Rachel Karten
43
11
3
LA Metro wants you to ride the D
I talked to the team about building fandom for public transit.
Mar 5
•
Rachel Karten
45
2
7
Evidence of effort
Why brands should make effort a character in their social story.
Mar 3
•
Rachel Karten
99
8
18
February 2026
Treat LinkedIn like an ecosystem
Christina Le, Head of Marketing at Slate, shares her B2B playbook.
Feb 26
•
Rachel Karten
114
5
12
I found @Instagram's finsta
The platform has been posting on @notfit4main since October.
Feb 24
•
Rachel Karten
69
5
9
Merit's CMO started in social media
Aila Morin on why the marketing funnel doesn’t work, creating the campaign before the product, and the importance of understanding the internet.
Feb 19
•
Rachel Karten
258
40
31
Six data points guiding my 2026 social strategy
Follower growth is down, non-follower views are up, and more insights you should care about.
Feb 17
•
Rachel Karten
82
8
2
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