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Post-social media
It's time to rethink what the feed is for.
 • Rachel Karten
Brand Social Trend Report: Q2 2025
Empathetic marketing, Artisanal Reality, films on feed, spectacle content vs sponsored content, and more.
 • Rachel Karten
Legacy Media Companies Need a New Social Playbook
Plus five post format ideas, how brands reacted to election results, and more.
 • Rachel Karten
The Link in Bio Running List of Post Ideas
Introducing the Link in Bio Running List of Post Ideas!
 • Rachel Karten
Here Come the Brands
Why Tory Burch, The RealReal, Saie, and more are posting on Substack.
 • Rachel Karten
34 social media hot takes
"Commenting on unrelated posts for exposure is desperate."
 • Rachel Karten
14 creative video hooks
A non-gimmicky guide to those first few seconds.
 • Rachel Karten
Focus your feed
A follow-up to my "Post-Social Media" essay.
 • Rachel Karten
Brand Social Trend Report: Q3 2025
Clipping campaigns, appointment-style viewing, bot backlash, community casting, and more.
 • Rachel Karten
Inside Ramp’s big stunt
I talked to the team about livestreaming Kevin from "The Office" working from a glass box for six hours.
 • Rachel Karten
How Wimbledon makes their "Overheard" videos
I talked to a spectator who was in one. Plus five post formats to try this week, the tech show your brand should sponsor, and more!
 • Rachel Karten
How to Write Better Captions
Featuring an interview with FONZIE, a copywriting duo that has worked with brands like rhode, A24, Netflix, and more.
 • Rachel Karten
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