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Legacy Media Companies Need a New Social Playbook
Plus five post format ideas, how brands reacted to election results, and more.
Nov 12, 2024 • 
Rachel Karten
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Legacy Media Companies Need a New Social Playbook
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Brand Social Trend Report: Q1 2025
These are the posts that stuck out, the formats that took over, and the themes that felt inescapable.
Apr 8 • 
Rachel Karten
91

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Brand Social Trend Report: Q1 2025
8
Here Come the Brands
Why Tory Burch, The RealReal, Saie, and more are posting on Substack.
Feb 27 • 
Rachel Karten
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Here Come the Brands
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The Link in Bio Running List of Post Ideas
Introducing the Link in Bio Running List of Post Ideas!
Oct 1, 2024 • 
Rachel Karten
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The Link in Bio Running List of Post Ideas
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Poppi's Marketing Goes Tarte
The problem with experiential gifting.
Feb 11 • 
Rachel Karten
191

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Poppi's Marketing Goes Tarte
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Why the AI Action Figure Trend Is Doing Your Brand a Disservice
Plus six post formats to try this week, resume tips from a marketing recruiter, and more.
Apr 15 • 
Rachel Karten
73

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Why the AI Action Figure Trend Is Doing Your Brand a Disservice
24
Instagram Has a Reel Problem
It's clear the platform is trying to position itself as a TikTok replacement—will it work?
Jan 21 • 
Rachel Karten
81

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Instagram Has a Reel Problem
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The platform 92% of social marketers consider a priority
Part one of the Very Online Survey results.
May 27 • 
Rachel Karten
199

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The platform 92% of social marketers consider a priority
21
How to Write Better Captions
Featuring an interview with FONZIE, a copywriting duo that has worked with brands like rhode, A24, Netflix, and more.
Mar 14, 2024 • 
Rachel Karten
553

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How to Write Better Captions
32
The Case for Posting Less
Plus four post formats to try this week, the impact of repackaging low performing content, and more.
Feb 18 • 
Rachel Karten
84

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The Case for Posting Less
17
How to grow a brand YouTube channel
The resources it takes to start an account, mistakes most brands make, content ideation tips, and more.
May 29 • 
Rachel Karten
76

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How to grow a brand YouTube channel
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The Process Behind Employee-Generated Content
I talk to Byron Stewart, who has worked at places like Highsnobiety, Foot Locker, and Team Epiphany, about crafting an EGC strategy.
Jan 30 • 
Rachel Karten
93

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The Process Behind Employee-Generated Content
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