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Legacy Media Companies Need a New Social Playbook
Plus five post format ideas, how brands reacted to election results, and more.
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Rachel Karten
5
Brand Social Trend Report: Q1 2025
These are the posts that stuck out, the formats that took over, and the themes that felt inescapable.
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Rachel Karten
8
Here Come the Brands
Why Tory Burch, The RealReal, Saie, and more are posting on Substack.
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Rachel Karten
31
The Link in Bio Running List of Post Ideas
Introducing the Link in Bio Running List of Post Ideas!
 • 
Rachel Karten
3
Poppi's Marketing Goes Tarte
The problem with experiential gifting.
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Rachel Karten
18
Why the AI Action Figure Trend Is Doing Your Brand a Disservice
Plus six post formats to try this week, resume tips from a marketing recruiter, and more.
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Rachel Karten
24
Instagram Has a Reel Problem
It's clear the platform is trying to position itself as a TikTok replacement—will it work?
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Rachel Karten
22
The Case for Posting Less
Plus four post formats to try this week, the impact of repackaging low performing content, and more.
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Rachel Karten
17
How to Write Better Captions
Featuring an interview with FONZIE, a copywriting duo that has worked with brands like rhode, A24, Netflix, and more.
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Rachel Karten
31
The Process Behind Employee-Generated Content
I talk to Byron Stewart, who has worked at places like Highsnobiety, Foot Locker, and Team Epiphany, about crafting an EGC strategy.
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Rachel Karten
5
How to Move From Social Marketing to Brand Marketing
I chat with Riley Nelson—who has worked at Glossier, Ghia, rhode, and VUUM—about brand marketing.
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Rachel Karten
34
Why Some of the Biggest Brands Haven’t Cracked TikTok
Plus five post formats to try this week, a dispatch from the Oscars, and more.
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Rachel Karten
16
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