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How music marketing works
Kalesha Madlani has spent the past eight years helping musicians show up online.
Apr 16
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Rachel Karten
64
9
6
Most Popular
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Post-social media
Nov 18, 2025
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Rachel Karten
626
48
97
CMO of FIGS: “Social is where our brand breathes”
Apr 2
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Rachel Karten
87
7
5
Mister Rogers marketing
Jan 20
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Rachel Karten
141
21
13
The Link in Bio Running List of Post Ideas
Oct 1, 2024
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Rachel Karten
178
3
4
Recent posts
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The agency creating "fan pages" for brands
Plus four post formats to try, Instagram's Explore page change, digitally handmade video editing, and more.
Apr 14
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Rachel Karten
59
5
6
Planning a campaign? Let social in the room.
I talk to Alyssa Ackerman, Social Lead at SheaMoisture, about generating over 3M views on the brand's Silk Press Conference campaign.
Apr 9
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Rachel Karten
73
14
13
Brand Social Trend Report: Q1 2026
Delayed virality, create mode, TikTok slow down, "drop everything" campaigns, and more.
Apr 7
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Rachel Karten
131
22
16
CMO of FIGS: “Social is where our brand breathes”
I talk to Bené Eaton, CMO of scrubs brand FIGS, about designing a tux for Noah Wyle, why the brand has an in-house film team, and the unexpected…
Apr 2
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Rachel Karten
87
7
5
This candy shop gained 43K followers in five weeks
And they aren't even open yet...
Mar 31
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Rachel Karten
57
2
1
How Fishwife builds momentum through newness
I talk to the tinned fish brand about how a marketing calendar "stacked with exciting new moments" fuels their social media strategy.
Mar 19
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Rachel Karten
85
17
12
The social media social contract is broken
An interview with @showtoolsai, five post formats to try this week, the hook that took a video from 166K views to 18.5M views, and more.
Mar 17
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Rachel Karten
46
Five years of Link in Bio
A peek at what's next and a sale to celebrate.
Mar 12
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Rachel Karten
97
31
3
Should your brand start a "side quest" account?
The case for taking a more relaxed approach to launching new social pages.
Mar 10
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Rachel Karten
43
11
3
LA Metro wants you to ride the D
I talked to the team about building fandom for public transit.
Mar 5
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Rachel Karten
46
2
7
Evidence of effort
Why brands should make effort a character in their social story.
Mar 3
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Rachel Karten
101
8
18
Treat LinkedIn like an ecosystem
Christina Le, Head of Marketing at Slate, shares her B2B playbook.
Feb 26
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Rachel Karten
116
5
12
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