Omg yes! YouTube is so underrated. I noticed this year especially with Bad Bunny’s slideshow video rollouts apart of his album campaign. I wrote about how he likely chose YT to distribute content because it would reach everyone in the world (especially Spanish-speakers who are his immediate target audience) & very few countries have YT banned.
Obsessed with postings our podcast clips on YouTube shorts! Gets us more views than TikTok sometimes
Oh love that! I feel like people are sleeping on the reach YouTube Shorts can generate.
Omg yes! YouTube is so underrated. I noticed this year especially with Bad Bunny’s slideshow video rollouts apart of his album campaign. I wrote about how he likely chose YT to distribute content because it would reach everyone in the world (especially Spanish-speakers who are his immediate target audience) & very few countries have YT banned.
yes! i'm bullish on youtube for brands this year.
Great article!