This is so good, thank you survey respondents! Also the person who left the voicemail is spot on and I totally agree that the internet needs a open and close hours for real. I've been thinking a lot about this as a pursue more offline hobbies and how certain things like reading a book or a newspaper have an end, you can finish them. With the internet the algorithm is constantly feeding you stuff so you never have to leave and stop scrolling.
Also LinkedIn has a been a sleeper network for engagement and conversions for a while now! Whenever I've activated it for brands we've seen great results. On a personal note, it has been a better driver for traffic and readership to my substack than Instagram. I've also gained new subscribers!
Really appreciate the way all this information is made so digestible across the layout, charts and audio.
Hopefully the focus on platform prioritization, business outcomes and not chasing trends can lead to more touching grass for everyone by the next survey.
Really, really interesting. Surprising? Instagram leads the pack. Also surprising, LinkedIn is roaring back. Not surprising, X is going down fast. Sad, but not surprising, we're all incredibly burnt out and overwhelmed. There's comfort in numbers.
I'd be curious if Duolingo would still be on top if you surveyed folks now given the CEOs "we'll still have schools because we need childcare" comment or if we've already moved beyond that in the news cycle.
I thought I wanted out of a career in social a few years ago. But despite the chaos, the challenges, and the constant changes, it’s still one of the most riveting, dynamic, and creative career paths out there. Hang in there, people. Link in Bio gives me hope that together, we can get through this—and make some really cool content along the way.
This is so good, thank you survey respondents! Also the person who left the voicemail is spot on and I totally agree that the internet needs a open and close hours for real. I've been thinking a lot about this as a pursue more offline hobbies and how certain things like reading a book or a newspaper have an end, you can finish them. With the internet the algorithm is constantly feeding you stuff so you never have to leave and stop scrolling.
Also LinkedIn has a been a sleeper network for engagement and conversions for a while now! Whenever I've activated it for brands we've seen great results. On a personal note, it has been a better driver for traffic and readership to my substack than Instagram. I've also gained new subscribers!
Yes! I loved the way this information was laid out so huge s/o to Mitch!!!
The touches with messages screenshots & the VM were so great, adding to the UX.
I hope everyone gets the budget & dream team they need for some amazing content but we have each other to get through this for now.
same <3
Mitch the 🐐
exactly
This is so insightful!
Thank you so much, this is such valuable information <3
Thanks for this thread, really appreciate you taking the time to share.
An extraordinary survey!
Really appreciate the way all this information is made so digestible across the layout, charts and audio.
Hopefully the focus on platform prioritization, business outcomes and not chasing trends can lead to more touching grass for everyone by the next survey.
Really, really interesting. Surprising? Instagram leads the pack. Also surprising, LinkedIn is roaring back. Not surprising, X is going down fast. Sad, but not surprising, we're all incredibly burnt out and overwhelmed. There's comfort in numbers.
That last part. Yes.
Feels right to me!
https://www.marketingbrew.com/stories/2024/08/23/linkedin-yes-linkedin-is-the-latest-platform-the-white-house-is-using
Yes!
I'd be curious if Duolingo would still be on top if you surveyed folks now given the CEOs "we'll still have schools because we need childcare" comment or if we've already moved beyond that in the news cycle.
I know, I have a feeling a few data points would be different if we conducted the survey today—which just shows how fast social moves.
This is excellent, Rachel!
To be honest, I created easykol.com because I was tired of the pain of selecting creators.
I thought I wanted out of a career in social a few years ago. But despite the chaos, the challenges, and the constant changes, it’s still one of the most riveting, dynamic, and creative career paths out there. Hang in there, people. Link in Bio gives me hope that together, we can get through this—and make some really cool content along the way.