Social media ins and outs for 2026

My highly opinionated, totally subjective list is here.

I’m back from New York and loved meeting so many of you at the Link in Bio and Feed Me holiday party. I want to thank Notion for sponsoring the event. This newsletter would not exist without my Notion calendar and workspace. And I’m so grateful for my co-host for the evening, Emily Sundberg, who I have known for almost a decade now. This newsletter would also not exist without our daily text messages.

It’s a funny thing to sit at my desk, press a button, and magically end up in your inboxes every week. I love that part of the job but getting together in person and learning more about the amazing work all of you do has become an essential piece of the Link in Bio puzzle. I plan to do more of it.

so many friends of the newsletter! photos by matt weinberger!

Here’s what’s in today’s newsletter:

• My social media ins and outs for 2026

• Five post formats to try this week

• How social pros really feel about their boss DMing them “inspo”

• The biggest tip from the subscriber call with Threads

• Insight into Congressman Ro Khanna’s social media strategy

• Your invite to the Link in Bio Discord