Hi! I’m Rachel Karten, a social media consultant based in Los Angeles. I have worked in social media for over ten years and previously led the social media team at Bon Appétit and Epicurious. During my four years at Bon Appétit, the social team won a social Webby Award and a prestigious National Magazine Award for best social. Since leaving in 2020, I have been consulted on social media strategies for brands like CAVA, west elm, and more.
Link in Bio is one of the top business newsletters on Substack has been featured in the Wall Street Journal, Grub Street, Slate, CNBC, and more.
WHAT IS LINK IN BIO?
Link in Bio is the newsletter I wish existed for the past ten years I’ve worked in social. I have always found resources for social media managers (and aspiring social media managers) to be extremely bleak. There are the SEO-optimized blog posts from the tool you use to schedule posts. There is that one coworker who thinks that just because they post their cat on Instagram that they are an expert. There are those books that are out of date by the time they are published. But there is nowhere to go if you want to hear from the people who, you know, do this thing for a living.
Through thoughtful interviews with the social managers behind your favorite brands and insightful breakdowns of social strategies, I am building an essential tool for anyone interested in social media and the internet.
WHAT DO YOU WRITE ABOUT?
Link in Bio is anchored by free weekly interviews with the people who actually press post. We’ve heard from Travis Lyles who runs the Instagram team at the Washington Post, Nicolle Lopez who wrote that Amtrak “trains” tweet, Moh Kloub who creates shareable content over at ESPN, Amy Brown who basically invented the Sassy Brand at Wendy’s, and so many more talented social professionals.
In addition to these interviews, paying subscribers get a weekly strategy send—a jam-packed newsletter with ideas on what to post, short essays on trends I’m noticing, and lots of tips for navigating this world of brand social. Here’s an example of what a Logged On post looks like—I made it free just for you!
Most exciting, all paying subscribers will get an invitation to the Link in Bio Discord! This is a place for social professionals to meet, bounce ideas off one another, chat with newsletter interviewees, get feedback in real time, and more. I’m in there every day—sharing posts I love and answering questions.
PRICING
FREE
Weekly interview
PAYING
$8 per month or $80 per year
Weekly interview
Weekly strategy series
Link in Bio Discord invite
THE C-SUITE
$150 per year
Everything PAYING gets…but maybe you’re in the c-suite or are someone who can pay up front to keep this thing going!
YOU CAN EXPENSE THIS NEWSLETTER
I want to note that this newsletter is an educational resource and can likely be expensed through your company. I have even written a handy template for you to use when asking! If you are going to expense this through your company, please consider paying annually.
THE LINK IN BIO JOB BOARD
Looking for some of the best jobs in social media right now? Check out the Link in Bio Job Board here.
COMPED SUBSCRIPTIONS
Every 50 paid sign-ups I receive, I comp 10 paid subscriptions for students or people who can’t swing the fee, so if you’re interested in being comped, please sign up here.
