The single story thing is very real—I started noticing this myself a few months ago. It’s a game of letting things expire/letting a single story rack up views before posting another (less important) one… It’s really changed my engagement and makes a huge difference, especially when asking people to take an action, like clicking a link, sharing a recommendation, or making a donation.
Exactly this. It's been very helpful this week with disseminating important information and sharing GoFundMes for donations. It really does feel counterintuitive to how you'd think Instagram would want you to use the feature.
Such a unique perspective on prioritizing fun over data. I think in a lot of Fortune 500 companies, the norm is a decently well-oiled machine that pumps out basic quantitative data to inform campaigns but overlooks the qualitative aspect with a deeper 'why' - which is where the spark for that creative fun happens. The storytelling you uncover from qualitative insights doesn’t just inspire; it bridges fan behavior and business decisions, giving creative teams something truly exciting to run with.
Where IS the link to actually join the Discord?? I'm paid subscriber and cannot find it anywhere. The link provided only goes to a post about the discord, not the server itself. Ty.
The single story thing is very real—I started noticing this myself a few months ago. It’s a game of letting things expire/letting a single story rack up views before posting another (less important) one… It’s really changed my engagement and makes a huge difference, especially when asking people to take an action, like clicking a link, sharing a recommendation, or making a donation.
Exactly this. It's been very helpful this week with disseminating important information and sharing GoFundMes for donations. It really does feel counterintuitive to how you'd think Instagram would want you to use the feature.
Totally! I’m pretty sure I was able to get so many Venmos for supplies the other day because I did this, even in a sea of other fundraisers.
Such a unique perspective on prioritizing fun over data. I think in a lot of Fortune 500 companies, the norm is a decently well-oiled machine that pumps out basic quantitative data to inform campaigns but overlooks the qualitative aspect with a deeper 'why' - which is where the spark for that creative fun happens. The storytelling you uncover from qualitative insights doesn’t just inspire; it bridges fan behavior and business decisions, giving creative teams something truly exciting to run with.
As always, I find myself learning so much from you, Rachel. Best, most educational resource and well worth the yearly subscription.
Thank you Virginia! Means a lot!
have seen the exact same thing happen with 1-slide stories. it's bananz
Another bye TikTok video https://www.instagram.com/reel/DE5OHzzRV3m/?igsh=MWtpMjQ3bWwwcm5kdg==
Love them
Same!
I’m curious to know if this is still the case for brands vs. personal IGs.
The IG Story note?
Remind me again how to find the invite link to the Discord if I'm already a Paid Subscriber? :)
It's hyperlinked at the end of the email! Or DM me and I can send you the invite link.
Where IS the link to actually join the Discord?? I'm paid subscriber and cannot find it anywhere. The link provided only goes to a post about the discord, not the server itself. Ty.
Hi! You should have received it in your welcome email (and it's also at the bottom of this email), but DM me and I can send it to you!
FOUND IT =) ty