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Kate Whalen's avatar

Such a unique perspective on prioritizing fun over data. I think in a lot of Fortune 500 companies, the norm is a decently well-oiled machine that pumps out basic quantitative data to inform campaigns but overlooks the qualitative aspect with a deeper 'why' - which is where the spark for that creative fun happens. The storytelling you uncover from qualitative insights doesn’t just inspire; it bridges fan behavior and business decisions, giving creative teams something truly exciting to run with.

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