sending this to my ENTIRE agency for tips on brief writing! love what Hinge has been doing and always some of the most creative creator partnerships. big ups to Marissa and the team!
Some really thought provoking insights. When we have collaborated with influencers we've very rarely issued a brief.
They look through our channel understand what has worked in the past and then go from there.
With the need for content to be more authentic and more like UGC, I would say brief writing should be reserved for smaller influncers.
We have some video formats which work so well for our product that they go viral almost everytime, regardless of who posts it or how many followers they have.
I think in essence. The bigger the influencer the smaller the brief. 👍
sending this to my ENTIRE agency for tips on brief writing! love what Hinge has been doing and always some of the most creative creator partnerships. big ups to Marissa and the team!
yesssss. glad you enjoyed it!
Love your content. You bring such wholesome vibes through your writing
Just what I needed!
🙌🙌
The open brief is pure brilliance— giving this a twirl ASAP
Some really thought provoking insights. When we have collaborated with influencers we've very rarely issued a brief.
They look through our channel understand what has worked in the past and then go from there.
With the need for content to be more authentic and more like UGC, I would say brief writing should be reserved for smaller influncers.
We have some video formats which work so well for our product that they go viral almost everytime, regardless of who posts it or how many followers they have.
I think in essence. The bigger the influencer the smaller the brief. 👍
love this interview — so refreshing to see creator marketing being thought of this way! huge thanks to both of you for that brief template, too
ah glad you liked it!!