Some really thought provoking insights. When we have collaborated with influencers we've very rarely issued a brief.
They look through our channel understand what has worked in the past and then go from there.
With the need for content to be more authentic and more like UGC, I would say brief writing should be reserved for smaller influncers.
We have some video formats which work so well for our product that they go viral almost everytime, regardless of who posts it or how many followers they have.
I think in essence. The bigger the influencer the smaller the brief. 👍
Some really thought provoking insights. When we have collaborated with influencers we've very rarely issued a brief.
They look through our channel understand what has worked in the past and then go from there.
With the need for content to be more authentic and more like UGC, I would say brief writing should be reserved for smaller influncers.
We have some video formats which work so well for our product that they go viral almost everytime, regardless of who posts it or how many followers they have.
I think in essence. The bigger the influencer the smaller the brief. 👍