Don't Say These Things During the Olympics

Plus five post formats to try right now, how to write a campaign brief, and more.

Hi everyone! Hope you all had a lovely weekend. My algorithms have very quickly figured out that I want to consume every single piece of Olympics content so that’s how I spent a lot of my weekend. I loved this video game-y data visualization from the NY Times so much.

I’ve received so much great feedback on the Brand Social Trend Report: Q2 2024—thank you to everyone who has liked it, shared it, and applied ideas from it to their own brands. My absolute favorite DM to receive is someone sending me a post they worked on and saying “I got this idea from your newsletter and it performed so well!”. It happens quite a bit (like with this post from Washington DC flower shop She Loves Me which they told me took inspiration from this newsletter!) and it truly never gets old.

Speaking of, let’s get into today’s newsletter. I’ll be covering:

• Five post formats to try right now

• What Merit can teach us about good campaign briefs—plus a template for one!

• The study that shows Gen Z would be more excited to see their favorite YouTube creator at the grocery store than their favorite Hollywood celebrity and what that means for brand partnerships…

• A few reminders for social managers about what you can and can’t say during the Olympics (because I am already seeing some posts that are in violation)

• The creator who is providing good inspiration for taking a trend and twisting it

• 8 tips, links, and more! Like a good TikTok show from Rapid City Public Library, a quote that I can’t stop thinking about, my favorite 60-year-old influencers, and more