love this crossover!!! 🫶🏻 and i love Ochuko’s answer about not really knowing what being part of a brand’s “community” even means at this point
it’s something i think about often, since brands are all obsessed with building community, but how many people actually think of themselves as part of a brand’s “community”? the last (and maybe first?) time i felt that way was when Glossier was first getting big around 2018. right now, i absolutely love Poppi, buy them regularly, and would choose them over any other probiotic soda brand, but i would never consider myself “in their community”
Ha! Was just rolling my eyes yesterday after yet another sighting of 'demure and mindful.'
OA: If you’re not hopping on a trend within the first 48 hours, just don’t. Brands talking about being demure or mindful a full week after that TikTok went viral was actually embarrassing.
love this crossover!!! 🫶🏻 and i love Ochuko’s answer about not really knowing what being part of a brand’s “community” even means at this point
it’s something i think about often, since brands are all obsessed with building community, but how many people actually think of themselves as part of a brand’s “community”? the last (and maybe first?) time i felt that way was when Glossier was first getting big around 2018. right now, i absolutely love Poppi, buy them regularly, and would choose them over any other probiotic soda brand, but i would never consider myself “in their community”
Ochukoooo breaking the internET
More outside-the-bubble interviews please!
Ochuko with the amazing takes, as always!
always!
The hot take I actually agree with 🫣
same
I love this!! Adore Ochuko’s substack
Some hard, but good truths to swallow! This was great, love hearing from people outside of social.
Love Ochuko and love reading what she has to say
Ha! Was just rolling my eyes yesterday after yet another sighting of 'demure and mindful.'
OA: If you’re not hopping on a trend within the first 48 hours, just don’t. Brands talking about being demure or mindful a full week after that TikTok went viral was actually embarrassing.
Thanks for sharing her substack, I'm now signed up. And I took some valuable notes from what she said as a consumer of social.
This crossover is almost as iconic as that’s so suite life of Hannah Montana ❤️love you both
Love Ochuko's substack!