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adriane's avatar

love this crossover!!! 🫶🏻 and i love Ochuko’s answer about not really knowing what being part of a brand’s “community” even means at this point

it’s something i think about often, since brands are all obsessed with building community, but how many people actually think of themselves as part of a brand’s “community”? the last (and maybe first?) time i felt that way was when Glossier was first getting big around 2018. right now, i absolutely love Poppi, buy them regularly, and would choose them over any other probiotic soda brand, but i would never consider myself “in their community”

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Julia Harrison's avatar

Ochukoooo breaking the internET

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