4 Comments
Feb 29·edited Feb 29Liked by Rachel Karten

the fact that brands call this kind of work community kills me (great interview though!)

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yeah, i feel like there might be a better phrase for it than "outbound community management". comment content? outbound commenting? comment discovery strategy?

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Mar 5Liked by Rachel Karten

Outbound social? Feels like it’s still social strategy just a different kind of content and on others’ channels?

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This was so interesting as someone launching my own brand—I’ve been navigating commenting on posts. I also think it helps engagement for the algorithm

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