Featuring an interview with Paula Perez, Social Engagement & Community Growth Specialist at Oatly
the fact that brands call this kind of work community kills me (great interview though!)
yeah, i feel like there might be a better phrase for it than "outbound community management". comment content? outbound commenting? comment discovery strategy?
Outbound social? Feels like it’s still social strategy just a different kind of content and on others’ channels?
This was so interesting as someone launching my own brand—I’ve been navigating commenting on posts. I also think it helps engagement for the algorithm
the fact that brands call this kind of work community kills me (great interview though!)
yeah, i feel like there might be a better phrase for it than "outbound community management". comment content? outbound commenting? comment discovery strategy?
Outbound social? Feels like it’s still social strategy just a different kind of content and on others’ channels?
This was so interesting as someone launching my own brand—I’ve been navigating commenting on posts. I also think it helps engagement for the algorithm