5 Comments
User's avatar
chanel in passing's avatar

Thank you for this! Just starting to channel (pun intended) LinkedIn at work. Super helpful ✍🏼✨

Rachel Karten's avatar

So glad it was helpful!!

Sax's avatar

Yessss! This is BFF-level marketing on LinkedIn: get close to real people, let them carry the story, and make it easy for the right audience to find you.

Vikki Ross's avatar

"...if social is that central to the business, then the teams running it shouldn’t be treated like the meme department. They need real budget, real authority, and real tools."

💯