The problem Instagram doesn't want to fix

Plus, why Duolingo created an anime series, what makes a post shareable, and the leaf influencer brands are working with.

The other day I received what is possibly my favorite piece of reader feedback ever.

In response to this newsletter and my interview with Little Joy Coffee, they wrote that it “felt like someone had pulled me up out of a fog and was slapping me gently while smiling at me. It was a breath of fresh air and oh man, I needed it.” If that isn’t the goal of Link in Bio, I don’t know what is.

Today’s newsletter covers:

• The problem Instagram doesn’t want to fix

• I talked to Duolingo about creating an anime series

• How to make a post shareable

• Four post formats to try this week

• Proof you should reshare old content

• The leaf influencer brands like Loewe and Yahoo are partnering with