The person behind Brita and Pine-Sol's viral songs

Plus four post formats to try this week, a big TikTok idea, and more.

Hi everyone! I just finished updating The Link in Bio Running List of Post Ideas. There are now over 130 post format suggestions, along with brand examples for each one. As always, use these as jumping off points. Twist them, subvert them, make them your own. I hope you find this resource as useful as I do!

Here’s what’s in today’s newsletter:

• Four post formats to try this week

• The person behind the biggest brand songs on social

• Why I’m bullish on face filter characters

• Sponsored posts are showing up on Substack Notes

• Can you get users to search your brand on TikTok?

• A response from American Eagle’s former social media manager