Rachel, bit of a random question, but the standard internet advice around this topic is untrustworthy and unhelpful: What’s your opinion on ~post volume~ I.e. setting goals around posting x times per day or per week on various channels. Does it truly matter? I’m skeptical! Asking for myself and my teeny tiny team that oversees multiple brands and gets this question from leadership all the time 🥴
Hi! I think setting a goal is helpful to keep yourself accountable but I don't think it needs to be an outrageous goal. I think it's about finding a balance of how much quality content you and your team can produce versus trying to post just to post. Does that make sense? I think it's okay to post 3 times per week on Instagram, if all of those three posts are high quality and shareable! I think that's better than posting 6 times per week but 70% of them are throwaway posts that don't help you hit other goals.
I never thanked you for getting back to me on this. Thank you! Yes, this makes total sense. It's an ongoing struggle to educate leadership about quality>quantity in the social space -- since many of them are conditioned to believe that more is always better. But we'll continue to fight the good fight!
It's funny, when I was at my first job nearly 20 years ago, I thought SMART goals were the worst thing EVER, designed to drain my spirit slowly and painfully. But now, all these years in, they're an extremely helpful framework in pretty much all digital measurement settings.
Hey Rachel this is very helpful thanks. I’m asked to set up a social media measuring framework, one that shows how it’s contributes to a business’s brand performance. How should I demonstrate that? What metrics should I be looking at? Are there any frameworks you fall back on?
Rachel, bit of a random question, but the standard internet advice around this topic is untrustworthy and unhelpful: What’s your opinion on ~post volume~ I.e. setting goals around posting x times per day or per week on various channels. Does it truly matter? I’m skeptical! Asking for myself and my teeny tiny team that oversees multiple brands and gets this question from leadership all the time 🥴
Hi! I think setting a goal is helpful to keep yourself accountable but I don't think it needs to be an outrageous goal. I think it's about finding a balance of how much quality content you and your team can produce versus trying to post just to post. Does that make sense? I think it's okay to post 3 times per week on Instagram, if all of those three posts are high quality and shareable! I think that's better than posting 6 times per week but 70% of them are throwaway posts that don't help you hit other goals.
I never thanked you for getting back to me on this. Thank you! Yes, this makes total sense. It's an ongoing struggle to educate leadership about quality>quantity in the social space -- since many of them are conditioned to believe that more is always better. But we'll continue to fight the good fight!
This is so helpful!
So glad to hear it!!
It's funny, when I was at my first job nearly 20 years ago, I thought SMART goals were the worst thing EVER, designed to drain my spirit slowly and painfully. But now, all these years in, they're an extremely helpful framework in pretty much all digital measurement settings.
Loved this!
Yay! So glad to hear it!
Hey Rachel this is very helpful thanks. I’m asked to set up a social media measuring framework, one that shows how it’s contributes to a business’s brand performance. How should I demonstrate that? What metrics should I be looking at? Are there any frameworks you fall back on?
Would love a post that dives into different metrics to focus on for B2B and B2C! Particularly B2B, with long sales cycles and no ecommerce.