Loved this take: ‘“We want to be really popular with all the cool kids, BUT, we don’t want to do anything at all that will make the big bosses uncomfortable.”
That’s like saying you want to run a marathon without getting tired.’
It takes work and intuitive thought to see your brand forward (and a couple extra prayers the big bosses will back your ideas)
P.S. “Listen to Rachel” is such a flex I’d make it my LinkedIn banner 😭
“Social media is largely a trap for users and for brands. It’s purposely built to create insecurity and false proxies, metrics that get people to work for free to support the business model of the social media companies, as opposed to their own goals.”
Seth Godin
Wowie wow wow. Ugh, I love him so much. Bought his latest book and really loving it. Thanks for sharing this interview, Rachel!
Thank you Rachel! Great interview. I think he is spot on "I do think that social media is largely a trap… for users and for brands. It’s purposely built to create insecurity and false proxies, metrics that get people to work for free to support the business model of the social media companies, as opposed to their own goals."
From the beginning and the end of this post had me hooked and learning. I have also been thinking about “long term brand strategy” and having you raise questions around it makes so valuable. This is truly insightful.
Loved this take: ‘“We want to be really popular with all the cool kids, BUT, we don’t want to do anything at all that will make the big bosses uncomfortable.”
That’s like saying you want to run a marathon without getting tired.’
It takes work and intuitive thought to see your brand forward (and a couple extra prayers the big bosses will back your ideas)
P.S. “Listen to Rachel” is such a flex I’d make it my LinkedIn banner 😭
Right? Hits home.
“Social media is largely a trap for users and for brands. It’s purposely built to create insecurity and false proxies, metrics that get people to work for free to support the business model of the social media companies, as opposed to their own goals.”
Seth Godin
Wowie wow wow. Ugh, I love him so much. Bought his latest book and really loving it. Thanks for sharing this interview, Rachel!
Thank you Rachel! Great interview. I think he is spot on "I do think that social media is largely a trap… for users and for brands. It’s purposely built to create insecurity and false proxies, metrics that get people to work for free to support the business model of the social media companies, as opposed to their own goals."
I guess I’m buying a new Seth Godin book! What a delightful Q&A.
From the beginning and the end of this post had me hooked and learning. I have also been thinking about “long term brand strategy” and having you raise questions around it makes so valuable. This is truly insightful.
Good insight 😌. Can I translate part of this article into Spanish with links to you and a descripción of your newsletter?
Go ahead!
Thanks. The translation is here, you can change whatever you like:
https://humanidades.substack.com/p/lo-que-seth-godin-piensa-realmente
Great post.
Great read!