I talk to Bené Eaton, CMO of scrubs brand FIGS, about designing a tux for Noah Wyle, why the brand has an in-house film team, and the unexpected campaign metric she tracks.
As someone doing social for an underresourced mission-driven organization, the work FIGS is doing in a similar space is so helpful and inspiring! I would LOVE to see more social media in mission-driven categories get highlighted.
One of my faves to-date. With family in healthcare, the focus & care Bréne and the team carry through their gratitude for the people wearing the scrubs is so rare. And all in-house!! Thank you for always finding the good ones and getting a peek into their worlds 🫶
As someone doing social for an underresourced mission-driven organization, the work FIGS is doing in a similar space is so helpful and inspiring! I would LOVE to see more social media in mission-driven categories get highlighted.
noted!
Love this! The power of a Singular Obsession in branding.
exactly!
One of my faves to-date. With family in healthcare, the focus & care Bréne and the team carry through their gratitude for the people wearing the scrubs is so rare. And all in-house!! Thank you for always finding the good ones and getting a peek into their worlds 🫶
one of my faves too!
If you're going to go in-house, go big, go bold. Love this.