Campfire -> Bonfire -> Firework is such a neat framework! I love how simple and effective it is in categorizing the content between the one that feeds the current community vs the one that attracts the new fans.
Revisiting this for 2026 because there are so many gems I didn’t catch the first time. Thank you for this! What a resource that’s helped me screw my head on straight re: social strategy
Wow that campfire, bonfire, firework idea articulates what I try to explain to clients all the time! Will for sure be adopting this analogy and framework into my content calendars
Campfire -> Bonfire -> Firework is such a neat framework! I love how simple and effective it is in categorizing the content between the one that feeds the current community vs the one that attracts the new fans.
Great interview!
thanks!!
This might be the best piece on "how to" produce social media for events that I`ve ever read. So insightful!
really love seeing folks working in marketing/social with titles like "managing editor" - a title that commands so much (well deserved) respect!
Revisiting this for 2026 because there are so many gems I didn’t catch the first time. Thank you for this! What a resource that’s helped me screw my head on straight re: social strategy
ah i love to hear this!
Wow! Love the content framework - so simple but highly effective! Thanks for sharing.
Wimbledon’s playbook =less polish, more trust. Same rule for careers>>clarity and action beat endless editing. Just ship it!!
This is goooooood. Took a bunch of nuggets to share with my team at our year-end meeting. Thank you for this!
Amazing!! Love this interview and that framework analogy it’s so clear - sharing with my brand and founder community!!
Such a good interview- explains what it takes to do social right- so smart.
yes!!
Great interview and insights!
This was such a fascinating read! Thanks for sharing!
thank you!!
This is so good and such actionable insight! So glad I came across this
thank you!
Here mining tips and ideas 💡. Thank you for this
It’s PR, not ER!
Wow that campfire, bonfire, firework idea articulates what I try to explain to clients all the time! Will for sure be adopting this analogy and framework into my content calendars
This is literal GOLD! Thank you Rachel 👌🔥