9 Comments
Mar 8, 2023Liked by Rachel Karten

this is such a potent articulation. what are other post-earnesty pro-irony accounts you like? it’s a category that’s small bc it’s so easy to spot when it’s disingenuous.

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beyond the brands mentioned, i think that ian charms, yeah it's jewelry, and wildflower cases toe this line nicely! also hi! your work at birchbox in 2014/2015 was so inspiring and exciting to me at that time in my career! made me want to work in social!

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omg 🥹 that means so much to hear! i reco your newsletter to everyone. i’m gonna email you!!!

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Can't believe this content style is back again

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not only is it back but it is THRIVING

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Not sure if you follow @koreen on IG, the woman who founded WNRS, but it’s so interesting seeing how she posts personally and how much of that consideration of what authenticity looks like online that she brings into WNRS.

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I'll admit I'm a sucker for these types of posts...

Most people are hungry for some type of positive words/messages, even if they're not authentic/real. Does it resonate with you? Then at least it's somewhat real to you.

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Honestly, not worse than the chiding slogans they currently put on those programmable road signs.

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I'm really late to this newsletter but felt compelled to give a shout out to the artist who inspired all this... Jenny Holzer: https://projects.jennyholzer.com/projections

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