I really like this quote “very rarely is anything on the internet an accident”. Lately, I have been seeing a rising artist “Stella Lefty” showing up on my social media feeds. She has a line in her music she promotes consitently and its really catchy. I listened to the song and she made it the first line of her song, even though it clearly is meant for the middle of the song. But it makes sense: the listener is there because they heard that catchy line on social media, and it grabs the listener’s attention immediately. Some may say she “finally got seen and is now getting popular,” but this is likely very strategic (and smart) and is certainly not an accident.
I loved this interview. And especially related to your inner monologue, Rachel! Tangentially, I brought up the “Geese is a psyop” discourse to my husband. He’d seen it but taken it to mean Cameron Winter was a Milli Vanilli situation and not that the Geese HYPE was a psyop 🤣
"Most “industry plants” have 5-10 years of hard work under their belt. Blood, sweat, tears, and a lot of money go into making a star." Well said Kalesha!
Digital presence and history is such an integral part of the music marketing. Zara is a great example - she's been here since 2008! And a viral moment is useless unless there is a substanital social media page and catalouge of music/interviews for fans to explore afterwards. It's great to see how her and her team are making the most of this moment.
I feel like something has shifted in last few years with labels recognising how important TikTok, not just for new talent but even established artists. I wrote an analyis of how Lorde updated her social media strategy and brought in ~$60USD million in touring revenue alone as a result: https://www.linkedin.com/feed/update/urn:li:activity:7447806642194157568/
I really like this quote “very rarely is anything on the internet an accident”. Lately, I have been seeing a rising artist “Stella Lefty” showing up on my social media feeds. She has a line in her music she promotes consitently and its really catchy. I listened to the song and she made it the first line of her song, even though it clearly is meant for the middle of the song. But it makes sense: the listener is there because they heard that catchy line on social media, and it grabs the listener’s attention immediately. Some may say she “finally got seen and is now getting popular,” but this is likely very strategic (and smart) and is certainly not an accident.
Loved being part of this. Thank you Rachel!
thanks for chatting with me!
I loved this interview. And especially related to your inner monologue, Rachel! Tangentially, I brought up the “Geese is a psyop” discourse to my husband. He’d seen it but taken it to mean Cameron Winter was a Milli Vanilli situation and not that the Geese HYPE was a psyop 🤣
omg
"Most “industry plants” have 5-10 years of hard work under their belt. Blood, sweat, tears, and a lot of money go into making a star." Well said Kalesha!
Digital presence and history is such an integral part of the music marketing. Zara is a great example - she's been here since 2008! And a viral moment is useless unless there is a substanital social media page and catalouge of music/interviews for fans to explore afterwards. It's great to see how her and her team are making the most of this moment.
I feel like something has shifted in last few years with labels recognising how important TikTok, not just for new talent but even established artists. I wrote an analyis of how Lorde updated her social media strategy and brought in ~$60USD million in touring revenue alone as a result: https://www.linkedin.com/feed/update/urn:li:activity:7447806642194157568/
yes! love the lorde breakdown.
I’m also curious if you think this whole discourse is a good look for Chaotic Good
I think they'll probably be very busy after the dust settles