Loved reading this - Lauren is one of the best in social and their feed doesn't feel like they rely heavily on trends to grow. Really enjoyed getting a peek behind the curtain! :)
Love this interview. What I take is how they've really focused on the emotional bts component as part of their social strategy, which generates the feeling of people rooting for them even as their brand profile has rose. This keeps people feeling emotionally connected to the brand in general vs feeling like "this brand is everywhere, I don't know who they are anymore, and I don't have to care". Very inspiring to me as an independently owned brand!!
A Swim in the Pond in the Rain is WONDERFUL—I took notes while I read it, I was so inspired. And delighted. It's funny!
the beggs seal of approval!
HUGE Fishwife fan! Love this feature, they are crushing it with fish & content :)
they really are
Loved reading this - Lauren is one of the best in social and their feed doesn't feel like they rely heavily on trends to grow. Really enjoyed getting a peek behind the curtain! :)
glad you enjoyed!!
Love this interview. What I take is how they've really focused on the emotional bts component as part of their social strategy, which generates the feeling of people rooting for them even as their brand profile has rose. This keeps people feeling emotionally connected to the brand in general vs feeling like "this brand is everywhere, I don't know who they are anymore, and I don't have to care". Very inspiring to me as an independently owned brand!!
yes, exactly!