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Lisa Haukom's avatar

Oh fascinating. I’ll definitely be reading.

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Dejaih Smith's avatar

Gold!! I loved how they explained the downsides that directly affect how they build community with lack of emails & other elements to keep the customer in the funnel.

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Rachel Karten's avatar

right? it was interesting to hear how much *awareness* the strategy has brought them—spilling over into irl/offline sales.

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Lacey White's avatar

Can’t wait to read this. Also I wanted to love David’s but I feel sick every time I have one 😭

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