Genuinely refreshing to see a brand find success on social — and for their business — by making content for adults without needing to incorporate visual tropes (exaggerated YouTube thumbnails) or trending audio + associated bits.
Their videos definitely appeal to me as a creative and a designer. I always say design is problem solving and their videos hit the spot. I do want to add another thing that got me to follow them even though I've been a fan of their products way before is the accessibility. As a deaf person, I need visual version of sounds. Their captions are beautifully done in a manner that it fits their brand, have good pacing, and does not obstruct anything in the videos.
So great to hear directly from this team--I really love their videos. And really appreciate Zach sharing how they had to get real about maybe having to fail in public in the early days.... that they couldn't learn / fail in private. I don't think enough brands are willing to look a little amateur at the start but... it's all part of the process. Thanks for this!
One of their videos literally popped up on my suggestions as I was reading (and getting distracted from) this interview! The solid color backgrounds are super striking - it communicates care and their dedication to substance and style without distraction
I love that they haven't had to jump into typical Social tropes to be successful, and their videos are visually beautiful - which helps their brand and therefore sales.
Genuinely refreshing to see a brand find success on social — and for their business — by making content for adults without needing to incorporate visual tropes (exaggerated YouTube thumbnails) or trending audio + associated bits.
Agree—their account gives me hope for the future of social media!
Their videos definitely appeal to me as a creative and a designer. I always say design is problem solving and their videos hit the spot. I do want to add another thing that got me to follow them even though I've been a fan of their products way before is the accessibility. As a deaf person, I need visual version of sounds. Their captions are beautifully done in a manner that it fits their brand, have good pacing, and does not obstruct anything in the videos.
Yes, that's a really great point!
loved this interview!
such a fun one!
Love this one and love Craighill.
So great to hear directly from this team--I really love their videos. And really appreciate Zach sharing how they had to get real about maybe having to fail in public in the early days.... that they couldn't learn / fail in private. I don't think enough brands are willing to look a little amateur at the start but... it's all part of the process. Thanks for this!
One of their videos literally popped up on my suggestions as I was reading (and getting distracted from) this interview! The solid color backgrounds are super striking - it communicates care and their dedication to substance and style without distraction
yes, totally agree!
I love that they haven't had to jump into typical Social tropes to be successful, and their videos are visually beautiful - which helps their brand and therefore sales.