this is vvvvvv timely, and demoralizing is absolutely correct. I'm a copywriter contemplating leaving the industry bc the art of feedback has been completely outsourced. ppl making 3x my salary as ECD/CDs to ask AI to give creative feedback. it's mind boggling
I'm my own boss, so this isn't an issue, but I've worked on rebrands for clients and their use of AI took over the process, and their work, to the point to that the thing we were working on became unworkable and then it became "but you didn't deliver" and so I would take my money and note that months later, nothing had changed because the work is never ending. AI is a make work project for all the wrong reasons.
I've had my share of frustrating AI experiences, but the worst was when a CD made an AI chatbot to review a client's legal requirements. It was made using my name and voice because I was the team expert.
It was SO dehumanizing and devaluing. Got leadership to shut it down, but AI seeped into the creative process just like everyone else has described. Never with clear guidance or guardrails. That was always "on the way".
So I guess I feel better that I'm not alone in feeling this way. 😅 Gonna go check out that thread. Thanks for this. Always appreciate your analysis and insight.
It seems like what happens is: board says "We need to use AI" to C-Suite < C-Suite says to managers "We need to use AI" < Managers say to teams "We need to use AI" and not a single person on takes the time to think critically about what that actually looks like as it relates to the business.
Love that this started on r/Marketing. Reddit is always where the unfiltered truth surfaces first. The line that got me was the marketer who said "it feels like our bosses are more intent on using AI to take away the fun parts of our job instead of automating the more menial tasks." That's the whole problem. The tool isn't the issue, it's the complete absence of strategy around how it's being rolled out. Same pattern I keep seeing with brands on platforms: the impulse to adopt is there, the thoughtfulness about why and how is missing.
oh boy, bless us all. this new burst of Claude-driven AI excitement cracked the exec bros open in a way i didn't think was possible, but ya know, forget all of the research-based brand copy written to arrive at that CTA, do LAST CHANCE because that's what AI says when it's wearing its sales cap
I feel this so much! It's almost as if the managers are more secure than the rank and file employees, and their insecurity is pushing them to over-rely on AI. Or they're so far away from what's actually happening on the ground, that they're blind to what's good work.
Definitely seeing a lot of this from leadership recently. I think a lot of it is also coming from increased demands from clients. “Can’t you just do that with AI?” is asked daily and even when we answer no, there’s a scramble to still increase output, quality be damned.
oh my god is this is rampant on my team. everyone was all in on cursor a few weeks ago but now we got the new girl on the block, claude, and different people are pushing their fav tool. I already have a lot to do and balancing AI of it all is really increasing burnout among me and other folks I work with.
this is vvvvvv timely, and demoralizing is absolutely correct. I'm a copywriter contemplating leaving the industry bc the art of feedback has been completely outsourced. ppl making 3x my salary as ECD/CDs to ask AI to give creative feedback. it's mind boggling
extremely frustrating!
I'm my own boss, so this isn't an issue, but I've worked on rebrands for clients and their use of AI took over the process, and their work, to the point to that the thing we were working on became unworkable and then it became "but you didn't deliver" and so I would take my money and note that months later, nothing had changed because the work is never ending. AI is a make work project for all the wrong reasons.
wow
an outsourced gut instinct sounds scary 😭 ai doesn’t have the human touch for that
not at all
YES yes yes It’s DEPRESSING ME OUT
i'm sorry!
oof, yes to all of this.
I've had my share of frustrating AI experiences, but the worst was when a CD made an AI chatbot to review a client's legal requirements. It was made using my name and voice because I was the team expert.
It was SO dehumanizing and devaluing. Got leadership to shut it down, but AI seeped into the creative process just like everyone else has described. Never with clear guidance or guardrails. That was always "on the way".
So I guess I feel better that I'm not alone in feeling this way. 😅 Gonna go check out that thread. Thanks for this. Always appreciate your analysis and insight.
The chatbot was made using your name and voice??
Yes!!!! Fortunately it was only my written tone of voice but it was still unbelievable. 😭
My boss calls Chat GPT his girlfriend
Ew
It seems like what happens is: board says "We need to use AI" to C-Suite < C-Suite says to managers "We need to use AI" < Managers say to teams "We need to use AI" and not a single person on takes the time to think critically about what that actually looks like as it relates to the business.
I think so
Love that this started on r/Marketing. Reddit is always where the unfiltered truth surfaces first. The line that got me was the marketer who said "it feels like our bosses are more intent on using AI to take away the fun parts of our job instead of automating the more menial tasks." That's the whole problem. The tool isn't the issue, it's the complete absence of strategy around how it's being rolled out. Same pattern I keep seeing with brands on platforms: the impulse to adopt is there, the thoughtfulness about why and how is missing.
right. why do people get a two week training to use a tool like asana, but none for ai? makes no sense.
Exactly. The double standard is wild. Every other tool gets an onboarding plan. AI just gets "figure it out and use it more."
oh boy, bless us all. this new burst of Claude-driven AI excitement cracked the exec bros open in a way i didn't think was possible, but ya know, forget all of the research-based brand copy written to arrive at that CTA, do LAST CHANCE because that's what AI says when it's wearing its sales cap
lol right
I feel this so much! It's almost as if the managers are more secure than the rank and file employees, and their insecurity is pushing them to over-rely on AI. Or they're so far away from what's actually happening on the ground, that they're blind to what's good work.
correct
Definitely seeing a lot of this from leadership recently. I think a lot of it is also coming from increased demands from clients. “Can’t you just do that with AI?” is asked daily and even when we answer no, there’s a scramble to still increase output, quality be damned.
oh my god is this is rampant on my team. everyone was all in on cursor a few weeks ago but now we got the new girl on the block, claude, and different people are pushing their fav tool. I already have a lot to do and balancing AI of it all is really increasing burnout among me and other folks I work with.