These are great finds. I think fundamentally this insight is why shows like The Bear are so beloved—you feel like you're getting inside the mundane day-to-day of an industry you didn't know that much about. Niche is in!
I do social for an internally-facing city government agency and our most engaged posts usually involve behind-the-scenes peeks with our frontline workers, like a tour of a fire engine mechanic's toolbox on TikTok or a day in the field at a police station with a painter on YouTube. It can be mundane to the people who do the work, but for city residents, it allows them to feel more connected to the folks who help keep their communities functioning. It's so cool to see this trend across other industries.
These are great finds. I think fundamentally this insight is why shows like The Bear are so beloved—you feel like you're getting inside the mundane day-to-day of an industry you didn't know that much about. Niche is in!
I do social for an internally-facing city government agency and our most engaged posts usually involve behind-the-scenes peeks with our frontline workers, like a tour of a fire engine mechanic's toolbox on TikTok or a day in the field at a police station with a painter on YouTube. It can be mundane to the people who do the work, but for city residents, it allows them to feel more connected to the folks who help keep their communities functioning. It's so cool to see this trend across other industries.
Yes, exactly!!
I LOVE Ice Road Truckers lol glued to the tv
Exactly what I keep telling my colleagues as I bother them for media from their round the world trips 😅
Saved
The way I saw this was an arts-focused newsletter and scrolled to see if any of my content was pulled for use 😩 I’ll know I’ve made it when ya know