Your End-of-Year Social Media Checklist
Plus a rumor I am hearing about TikTok, five post formats to try this week, and more.
Hellooooo! I have gift guide fatigue and it’s only December 3rd. I need a guide to the gift guides. There are simply too many of them! Last night Styles editor of The New York Times Stella Bugbee posted a similar sentiment on her Instagram Story.
Still, I wouldn’t be surprised if we see even more brands pitch Substack writers to get on their gift guides next year. Jess Graves, who writes
, told that she’ll make over $100K from gifts guides and Black Friday sale reporting—and that’s just from brand sponsors, not affiliate revenue. She said, “The interest in Substack has been crescendoing since the beginning of the year, and the brands are starting to wise up.”Speaking of affiliate marketing, I enjoyed this breakdown from
on how affiliate links work. I really hate that small businesses lose out with this model. When a big retailer like Net-a-Porter, for example, offers a whopping 13 percent commission on a dress from a small brand that isn’t in the affiliate network, which site do you think the creator is going to link to? For what it’s worth, my favorite small business to gift from is Toiro Kitchen. Shop smart this season, everyone!
Is this a good time to remind everyone that you can gift Link in Bio? It’s the resource that one person described as “an absolutely invaluable part of my growth as a social media professional”. Get it for your marketing major friend! Your favorite social media manager! Your boss who keeps asking you to “be more like Liquid Death” on social!
Let’s get into today’s newsletter. Here’s what it covers:
Five post formats to try this week
A rumor I am hearing about TikTok 👀
Your big end-of-year social media checklist
A handful of clever sale posts that I bookmarked…
…and a few brands that did something different for Black Friday
My hope for TikTok Shop livestreams
Nine tips, links, and ideas! Like a smart strategy for growing a sub-account, a marketing mistake that went viral, and more.
Keep reading with a 7-day free trial
Subscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives.