Why Starface Joined Letterboxd

Plus a new section in the newsletter for things that make me go “yikes!”

Hi!! I am back in LA and speaking at VidCon later this week. Will any of you be there? I’ll be on a panel talking all about creator-brand partnerships—like emerging collaboration models, what metrics matter when it comes to sponsored posts, and more. You all know I have LOTS of thoughts on this topic, so it should be good.

This newsletter is a long one, so let’s get into it. I am covering:

• Six trending post formats to try right now (yes, brands are already using “hawk tua”)

• Do Reels perform better when you don’t post them to grid? An investigation

• My five favorite brand posts of the week (including one that’s a Zoom recording of the marketing team doing poppers)

• Four fun teaser posts for inspiration

• Why Starface joined Letterboxd (mini interview!!!)

• The old gap commercials that are on my mood board

• The flyer trend is still going strong (and has a new addition)

• Five jobs in social

• Four creators brands should work with

• Three creatives brands should work with

• And two brand new juicy sections titled “yikes” and “oops” respectively lol