Would love to understand the structure of their team and how it all ladders up to her - I imagine with that much creativity going on they must have to have a sort of 'right-brain' 'left-brain' balance of roles - so some people are the ideators and reactors, whilst others are ensuring that all the back end of the accounts are healthy and playing into the appropriate algorithms and updates across platforms.
This is such a fascinating behind-the-scenes look at Netflix’s social strategy! I love how intentional they are about meeting fans where they are, staying authentic across platforms, and giving each local team freedom to connect with their audience. The finsta idea is genius—fun, interactive, and perfectly aligned with the brand’s energy.
This was such an insightful interview. Netflix is consistently applying real audience behaviors to build communities in NEW ways... beyond thinking about their socials handles as 'marketing channels'. LOVE it.
Would love to understand the structure of their team and how it all ladders up to her - I imagine with that much creativity going on they must have to have a sort of 'right-brain' 'left-brain' balance of roles - so some people are the ideators and reactors, whilst others are ensuring that all the back end of the accounts are healthy and playing into the appropriate algorithms and updates across platforms.
Fantastic interview! Gosh they publish SO. MUCH. CONTENT. incredible
it's so wild
This is such a fascinating behind-the-scenes look at Netflix’s social strategy! I love how intentional they are about meeting fans where they are, staying authentic across platforms, and giving each local team freedom to connect with their audience. The finsta idea is genius—fun, interactive, and perfectly aligned with the brand’s energy.
This was such an insightful interview. Netflix is consistently applying real audience behaviors to build communities in NEW ways... beyond thinking about their socials handles as 'marketing channels'. LOVE it.
What the heck is a “finsta?” Typo?
finsta is short for finstagram or fake instagram. usually an account where someone can be more casual/chaotic/etc.
Thanks for the great Interview and the awesome insights and Infos.
Have a great day 🤗🙏
what I wouldn't do to find out how they actually manage their ops across so many accounts and channels
wow now i have fomo about the finsta. this was a LOVELY interview btw 🥳