9 Comments
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Lexi Merritt's avatar

I loved this, especially the differentiation between consulting, freelancing and advising. I work with much smaller brands but am still always working on figuring out the language to explain that I offer both hands-on help as a freelancer and ongoing consulting as a strategist. So helpful, thank you both!

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Rachel Karten's avatar

Felt the same way! Always just called myself a consultant because I liked the sound of it lol. Helpful to have it broken down so clearly like this.

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Lexi Merritt's avatar

Same! That and I've always really needed to explain that I'm not offering coaching. I tell clients I'm a "Share your screen right now so I can fix this problem" person lol

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Dejaih Smith's avatar

Working in social is different every week and what makes us so adaptable. It’s why I aim to strengthen my intuitive thought. LOVE LOVE LOVE every bit of this! Thank you both so much!!!

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Sarah Shapiro's avatar

Wow! This is an incredible interview. Thank you.

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Rachel Karten's avatar

Thanks Sarah!!

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Geoffrey Brown's avatar

Yassss! This is what every team should read.

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Alyssa Anthony's avatar

This was wonderful!

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Chelsea's avatar

I loved this but I want more depth! Each question could be its own post. Would love for you to dive in more on metrics and reporting and campaigns and full funnel strategy.

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