Link in Bio

Link in Bio

Who is behind the popular "NBA Research & Development Department" account?

I talked to them.

Rachel Karten's avatar
Rachel Karten
Sep 09, 2025
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I had the best time logging off with paid subscribers at the very first Los Angeles Link in Bio happy hour! I always say that the best social inspiration comes from outside the industry you work in—so it was particularly cool to see the range of roles in the room. Marketers who work at places like Netflix, MERIT, LA Kings, Pinterest, Square, Gray Malin, Yahoo, Perelel, OUAI, and so many more were all comparing screen times and exchanging tips.

Big thanks to Slate for partnering with me on it all and giving every attendee a Brick at the end of the night. I love working with brands that truly “get it”.

scenes from the los angeles link in bio happy hour at café telegrama! photos by maddy pease and florals by puni petals!

Here’s what’s inside today’s newsletter:

  • I talked to the team behind the popular “NBA Research & Development Department” account

  • Five post formats to try this week

  • Tower 28 met their latest campaign star at an eczema expo

  • A playbook for how brands should show up on Reddit

  • Why one magazine hired a “creator-at-large”

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