This is absolutely fascinating. I'm not a social media manager or brand marketer by any means. However, I am a kids author who considers it part of my job to build my own platform as much as possible. As a writer, treating social video as a creative exercise as much as storytelling is one of the first things I've heard about TikTok that's enabling me to wrap my brain around what I might really want to do there.
This is such a great observation! I find that this concept ties back to one of your previous posts about what happens when social media managers become the main character.
People are drawn to the personalities and give more of a reason to dive into previous videos on the channel. Good stuff - thanks for sharing!
This is absolutely fascinating. I'm not a social media manager or brand marketer by any means. However, I am a kids author who considers it part of my job to build my own platform as much as possible. As a writer, treating social video as a creative exercise as much as storytelling is one of the first things I've heard about TikTok that's enabling me to wrap my brain around what I might really want to do there.
This is such a great observation! I find that this concept ties back to one of your previous posts about what happens when social media managers become the main character.
People are drawn to the personalities and give more of a reason to dive into previous videos on the channel. Good stuff - thanks for sharing!