This Trend is BIG

Plus my thoughts on advent calendars, Twitter thought leadership, and more.

Hi! We’re almost there! Even though most social managers don’t get to fully log off during the holidays, I hope everyone at least has their content calendar sorted and there’s a community management plan in place. I spent my weekend doing a little bit of that but mostly making linguine and clams, seeing Depeche Mode, and hanging out with my dogs. I also got this Link in Bio tumbler from my employer (me).

my dogs, my pasta, my tumbler

Today’s newsletter is filled with lots of good stuff! We’re covering:

• The sponsored content strategy that actually gets me to click

• My biggest flaw as a social media professional

• Branded advent calendars work

• A very BIG trend on Twitter…

• …plus a mini trend

• Does Twitter thought leadership lead to sales?

• Dogs get good engagement!!

• The jewelry brand that’s treating Reels like TV

• If your brand is going to participate in a trend, do it like this

• Are smart glasses going to become mainstream?