Hi! We’re almost there! Even though most social managers don’t get to fully log off during the holidays, I hope everyone at least has their content calendar sorted and there’s a community management plan in place. I spent my weekend doing a little bit of that but mostly making linguine and clams, seeing Depeche Mode, and hanging out with my dogs. I also got this Link in Bio tumbler from my employer (me).
![photo of two dogs, phot of clam pasta, photo of a tumbler with the Link in Bio logo](https://substackcdn.com/image/fetch/w_474,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a6077ae-f515-4c95-a762-896f422d6921.heic)
![photo of two dogs, phot of clam pasta, photo of a tumbler with the Link in Bio logo](https://substackcdn.com/image/fetch/w_474,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fd04ffb-29f4-4227-8283-67e67a5c8953.heic)
![photo of two dogs, phot of clam pasta, photo of a tumbler with the Link in Bio logo](https://substackcdn.com/image/fetch/w_474,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c24011e-90c4-4290-8ff0-40f4c38a6c22.heic)
Today’s newsletter is filled with lots of good stuff! We’re covering:
The sponsored content strategy that actually gets me to click
My biggest flaw as a social media professional
Branded advent calendars work
A very BIG trend on Twitter…
…plus a mini trend
Does Twitter thought leadership lead to sales?
Dogs get good engagement!!
The jewelry brand that’s treating Reels like TV
If your brand is going to participate in a trend, do it like this
Are smart glasses going to become mainstream?
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