Hi! We’re almost there! Even though most social managers don’t get to fully log off during the holidays, I hope everyone at least has their content calendar sorted and there’s a community management plan in place. I spent my weekend doing a little bit of that but mostly making linguine and clams, seeing Depeche Mode, and hanging out with my dogs. I also got this Link in Bio tumbler from my employer (me).
Today’s newsletter is filled with lots of good stuff! We’re covering:
The sponsored content strategy that actually gets me to click
My biggest flaw as a social media professional
Branded advent calendars work
A very BIG trend on Twitter…
…plus a mini trend
Does Twitter thought leadership lead to sales?
Dogs get good engagement!!
The jewelry brand that’s treating Reels like TV
If your brand is going to participate in a trend, do it like this
Are smart glasses going to become mainstream?
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