I’ve been pushing streaming more in my conversations with brands when putting creators forward- once they’ve caught on, I try to push them out of the typical gaming sphere- there’s a stream for everything!
This is such a fascinating read — I love how it captures the shift from passive viewing to active, community-based engagement. Streamers really are redefining what “influence” means — it’s not about reach, it’s about *relationship.*
I’ve been pushing streaming more in my conversations with brands when putting creators forward- once they’ve caught on, I try to push them out of the typical gaming sphere- there’s a stream for everything!
there really is
This is such a fascinating read — I love how it captures the shift from passive viewing to active, community-based engagement. Streamers really are redefining what “influence” means — it’s not about reach, it’s about *relationship.*
yes!
Not surprised most media sleep on streamers because they were not degenerate gamers (i was one so i dont say it disparagingly)/youtubers.
Even Hasan who has gotten a lot of media lately is dwarfed by the largest streamers on twitch/youtube. Its nuts.
GO BILLS!!!
I am obsessed