I talked to Brittany Cabriales, Associate Director of Brand Marketing at GoFundMe, about the fundraising site's social response to the Los Angeles wildfires.
We're quick to critique and brand-bash, but this is a powerful reminder of what happens when brands lead with purpose and compassion. Thanks for going all-in on this. Shared several times already this morning with friends and colleagues asking what they can do.
We're quick to critique and brand-bash, but this is a powerful reminder of what happens when brands lead with purpose and compassion. Thanks for going all-in on this. Shared several times already this morning with friends and colleagues asking what they can do.
It's been incredible seeing how you've used your platform to mobilize support for your hometown.
❤️❤️❤️
storytelling is always key! loved this highlight for LA and praying for the city 🫶🏾