The software 40% of social marketers use

Part two of the Very Online Survey results.

We’ve been blown away by the response to part one of the Very Online Survey results. Thank you to everyone who has shared the data—I loved this video breaking it all down! Today we are publishing part two. We’ll be covering:

• The social software that 40% of respondents are using

• Five unique social KPIs to start tracking

• Why 64% of social marketers still publish directly on platforms

• The behind-the-scenes pressure to adopt AI

• What 43% of respondents say is missing from their tech stack

• Tools brands are using to find influencers

• Plus lots more!

The data in this newsletter goes a layer deeper than part one and will be for paid subscribers only. As a reminder, a subscription to Link in Bio gets you reports like this, weekly strategy newsletters, quarterly trend reports, and access to the very active (and helpful) Discord. I hope you’ll consider subscribing! Alright, let’s dive in.

- Rachel Karten and Mitch Goldstein