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The Products That Make Us Better Social Managers
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The Products That Make Us Better Social Managers

Make this list, check it twice, then ask your manager for the company credit card.

Rachel Karten's avatar
Rachel Karten
Nov 07, 2023
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The Products That Make Us Better Social Managers
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Hi! How is everyone doing? I spent yesterday catching up on social media news. Here are a few stories I enjoyed:

  • Facebook will let creators test different versions of Reels. I am waiting to hear back from Meta on if this will be available for business accounts as well.

  • Millennial meme marketing must end from

    Embedded
    . Sometimes when I write captions I find myself defaulting to classic Millennial speak—then I tell myself I can do better!

  • The hot new thing in social media is here. Again. NY Times digs into Lapse, a photo app with the tagline “friends not followers.” It had its launch in 2021 but, after a rerelease, it has shot to No. 2 in the United States on the Apple App Store’s free chart.

Okay, let’s dig into today’s newsletter!

I asked a bunch of social media pros what physical products make them better at their job. The result is a curated list of 17 essential tools—no affiliate links, just honest recommendations. There’s the phone case that saved someone’s pinky (IYKYK), a chair that stops someone from looking like this, the teleprompter tool that lets you read a script while recording video, and lots more.

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