This was SO good! I especially loved the rapid fire questions section.
Thinking of sales data to support social efforts was so wise especially with the bottom line not always being brand love but market impact.
I also agree on private communities being big this year as one of my favorite private communities is engaging with brands for their trivia game, collabing with Marc Jacobs, Beis, Spotify and others.
Hiya. If employee generated content is anyone's thang, there's a well niche branch of branding which is just about employer branding which has been caning this sort of stuff for years. Happy to talk about it if anyone wants to know more. Also, you can just google it and a shedload of things should pop up.
This was SO good! I especially loved the rapid fire questions section.
Thinking of sales data to support social efforts was so wise especially with the bottom line not always being brand love but market impact.
I also agree on private communities being big this year as one of my favorite private communities is engaging with brands for their trivia game, collabing with Marc Jacobs, Beis, Spotify and others.
Came here to say the same thing! He shared some incredible insights that have helped me in my career in his rapid fire answers.
"Think beyond social" such good advice!
egc in brick & mortar retail excites me most!
love seeing more brand teams share the social baton with store teams
Hiya. If employee generated content is anyone's thang, there's a well niche branch of branding which is just about employer branding which has been caning this sort of stuff for years. Happy to talk about it if anyone wants to know more. Also, you can just google it and a shedload of things should pop up.