15 Comments
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Kelly Marble's avatar

As a library social media manager I love this content!

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Alyssa Anthony's avatar

Here for the library content!!!

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shannon's avatar

loved the library story - ty

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Flight Deals - NYC's avatar

Absolutely love it! Using modern approach to push the message through.

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Loose Leaf Tea's avatar

I loved reading this so much

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Dejaih Smith's avatar

Brava! When in doubt, meme it out 🙂‍↕️💅🏾

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Teresa Wu's avatar

a New York hero! Loved this story

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Skylar Kim's avatar

This is so amazing! Some of my favorite spots in lower Manhattan are the public libraries that are so underutilized, unknown, and underrated 🥺

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Rachel Karten's avatar

🗣️🗣️🗣️ use your local libraries!!

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Geoffrey Brown's avatar

Love this! Love the thought but also the simplicity of it all! Very well

Done

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Rachel Karten's avatar

Glad you enjoyed!!

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AM's avatar

Love the success it’s driven. Did you cover how the nypl can afford or get permission for memes? It’s been tricky for us

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Rachel Karten's avatar

I'd imagine it was a strategic use of risk during this situation! (Meaning they did not get the rights.)

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Jeremy B's avatar

This is often my reaction to accounts achieving success through memes like these: the material is copyrighted intellectual property of other people or organizations. Good for them for going for it (and pulling it off very well!) but the idea is strictly off limits for many risk averse teams and orgs.

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Rachel Karten's avatar

Totally. Just an example of how it worked for the NYPL—obviously wouldn't work for every brand.

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