I’ve been thinking about this a lot - how do we put the soul back into the experience of being online, was it ever there? Was it ever innocent? Or were we just younger?
Interesting take. I think there's probably some real arbitrage from finding niche campaigns (ie cards you can give a friend on their anniversary of their parents death) but question the bigger premise of if brands should be a part of engaging with grief. That seems distinctly human, between people. The Snoo example is stark.
Wow, I really enjoyed this. I lost my mother on May 25th, 2021, and every year since, this time of year has been especially tricky for me. Grief shows up in quiet, unexpected ways and as someone who works in marketing, I often find myself juggling the demands of the season while carrying the weight of memory and emotion. Thank you for creating something that made me pause and feel seen.
I’ve been thinking about this a lot - how do we put the soul back into the experience of being online, was it ever there? Was it ever innocent? Or were we just younger?
This was beautiful to read. Love the risk approach to the things that truly matter.
Interesting take. I think there's probably some real arbitrage from finding niche campaigns (ie cards you can give a friend on their anniversary of their parents death) but question the bigger premise of if brands should be a part of engaging with grief. That seems distinctly human, between people. The Snoo example is stark.
Thank you for your incredible words Laura 💛
Wow, I really enjoyed this. I lost my mother on May 25th, 2021, and every year since, this time of year has been especially tricky for me. Grief shows up in quiet, unexpected ways and as someone who works in marketing, I often find myself juggling the demands of the season while carrying the weight of memory and emotion. Thank you for creating something that made me pause and feel seen.