Okay love this. I took a bunch of creators to Wisconsin last week and it was a total content experiment. But since it was a new adventure for the group, the content output was naturally so strong.
It really is as simple as actual good experiences = actual good content.
Great post. I've organized many brand trips (all in beauty) over the years, and while they definitely work, they are not for the faint of heart! The operations and logistics that go into planning one are... a lot. Influencers missing flights, showing up with expired passports, needing backup plans for rain—it takes a village. The room drops alone! One time I did a 3-day trip for 40 influencers that felt like it lasted a month. 😅 Worth it but wow.
The guest dynamics piece is particularly interesting. The brand really needs to deeply understand their influencer’s personalities to build a good vibe that’ll translate well on social.
Loved this cultural analysis! Honored to see Comme Si’s gathering included- a special few days rooted in ritual and movement 🙏
Looked like the best time!
Okay love this. I took a bunch of creators to Wisconsin last week and it was a total content experiment. But since it was a new adventure for the group, the content output was naturally so strong.
It really is as simple as actual good experiences = actual good content.
yep! and making sure that experience makes sense for the brand. i still think about the mrs. meyer’s brand trip to wisconsin.
No truly, that one put Camp Wandawega on the map for me
Great post. I've organized many brand trips (all in beauty) over the years, and while they definitely work, they are not for the faint of heart! The operations and logistics that go into planning one are... a lot. Influencers missing flights, showing up with expired passports, needing backup plans for rain—it takes a village. The room drops alone! One time I did a 3-day trip for 40 influencers that felt like it lasted a month. 😅 Worth it but wow.
I believe it!!!
The guest dynamics piece is particularly interesting. The brand really needs to deeply understand their influencer’s personalities to build a good vibe that’ll translate well on social.
Brand trips to international destinations can easily exceed $1M!
i’m sure!
Great piece