The Brand That Left Social Three Years Ago

Plus why you should repost certain Reels right now, four creators I want to work with, and more.

Hi! Hope everyone is having a good start to their week. I’ve been doing a lot of cooking this month, which is basically my version of a focus app like Brick or Opal. You can’t open TikTok when your hands are covered in raw meat! Two standouts so far are Alison Roman’s slow cooked lamb with white wine and potatoes and Cafe Mutton’s crispy crepes with dark maple syrup.

10/10 would make again!

Yesterday I made sure there were lots of fresh new jobs on the Link in Bio Job Board. There are open social roles at places like ILIA, Unwell, Experiment, Athleta, GoFundMe, PINKYS, Tonal, and Food52.

Let’s get into today’s newsletter. I’ll be covering:

• Why you should repost certain Reels right now

• Five post formats to try this week

• The campaign reminder I needed (and maybe you do too!)

• Four influencers I want to work with

• The big brand that quit social media three years ago

• A conversation you should have with your head of marketing right now

• Plus good posts from cocokind, Bratz, Ben & Jerry’s, MCoBeauty, OH, MARY! and more.