8 Comments
User's avatar
Matías Mosquera's avatar

" Well, I learned quickly that I am better at briefing people to create content versus actually creating it myself." No doubt that's a big and useful talent!

Cecilia's avatar

Absolutely taking notes on this one! Great interview.

Tohir's avatar

Danielle has a very good understanding of the creator space. We chatted at one of the creator events here in NYC, and it was exciting to hear about all the ways Notion partners with the creators. Great interview!

Notes from the Inside's avatar

This was such a great read! Loved the key takeaways🙌🏻

Skylar Allen's avatar

loved this interview but really came here to say that that Oslo tourism ad is SO good.

Rachel Karten's avatar

right? love it so much

andrea juwono's avatar

Danielle is so cool!

Faris Handzar's avatar

For a one-person marketing team, it could be called "getting our foot in the door."

Sometimes you don't have the budget for a full-scale assault, so we turn one happy user into a Trojan Horse. They wheel us right past the gates, and suddenly we are running the whole company's marketing from inside the city walls.

It's not strategy, it's a survival tactic.