Featuring an interview with Kweku Quansah, Global Social Media Specialist at Clarks.
Curious how a global brand like Clarks is able to use trending audio for their TikToks? Are they just hoping they don't get dinged by the creator? Does their legal team consider is low risk?
Really interesting interview. Thank you for bringing the faces of who is behind the social media to the forefront!
Interesting interview. And he almost has the same name - excluding the 'e' in the first name - as the head of social at Pulse Ghana
Using Social to Speak to a Global Audience
Curious how a global brand like Clarks is able to use trending audio for their TikToks? Are they just hoping they don't get dinged by the creator? Does their legal team consider is low risk?
Really interesting interview. Thank you for bringing the faces of who is behind the social media to the forefront!
Interesting interview. And he almost has the same name - excluding the 'e' in the first name - as the head of social at Pulse Ghana