Oh my god. I am working on some deck about role of social media in today's comms ecosystem + some explainers for non-marketing people on client side. And this post is something like a projection from my mind but simplified! I will use some examples for sure, of course with links and credits for you!
The FYP also gives small creators a chance to grow fast. As long as the platform has a Following page, I think that's a good balance. Like on YouTube, I live in the subscriptions page. On 𝕏 I live on the following feed.
This was a great read, Rachel! I'd like to echo that I'm also noticing a big comeback for IG carousel posts, particularly in the comedian space. Check out recent posts from Conor Janda (@conorjanda) or Jonathan Van Halem (@jonathan_vanhalem), for instance. They're reaching 20x as many people with still images of jokes that they'd already posted as videos.
I think another underrated element for Instagram virality is that Reels can sometimes take weeks, even months, before they start appearing en masse in other people's feeds.
It’s interesting how this strategy mimics what traditional media is doing right now too - stories can’t just appeal to an outlet’s readers, they have to be discoverable in the feeds where potential future readers are scrolling.
The smartest take on the state of social I have read in while.
thank you ed!
Oh my god. I am working on some deck about role of social media in today's comms ecosystem + some explainers for non-marketing people on client side. And this post is something like a projection from my mind but simplified! I will use some examples for sure, of course with links and credits for you!
Glad it was helpful!
@Samantha B you are probably way ahead of the curve, but perhaps you will find this to be helpful for you
The FYP also gives small creators a chance to grow fast. As long as the platform has a Following page, I think that's a good balance. Like on YouTube, I live in the subscriptions page. On 𝕏 I live on the following feed.
I agree!
Thanks for the take! Loved learning about these three new approaches in such a comprehensive way.
This was a great read, Rachel! I'd like to echo that I'm also noticing a big comeback for IG carousel posts, particularly in the comedian space. Check out recent posts from Conor Janda (@conorjanda) or Jonathan Van Halem (@jonathan_vanhalem), for instance. They're reaching 20x as many people with still images of jokes that they'd already posted as videos.
I think another underrated element for Instagram virality is that Reels can sometimes take weeks, even months, before they start appearing en masse in other people's feeds.
P.S. I actually analyzed the TikTok accounts of the top of the S&P 500 about a year ago in a piece I called, "Why Does Every Company Suck at TikTok". I'll link it here for the mildly curious: https://davidzucker.substack.com/p/why-does-every-company-suck-at-tiktok
Oh I love all of this! Going to check out those comedians. Bullish on carousels.
This was a balm for posting (what feels like) into the void
Social media is the tv. Your thumb is quicker to decide on what's worth your time than the up arrow on your remote.
That’s a great breakdown of what type of strategy to use to get your content out
“The FYP ate the follower” = the new “TV killed the radio star”
Nice piece. Thanks for the information.
you get it
I love this!! So interesting and a VERY HELPFUL read!!
I am so glad!
🔥🔥🔥🔥🔥
this is very important!
it really is
How do you call subtweeting in LinkedIn? Sublinking? Really roughed some feathers there with this one :)
Lol wait send me a link
also, thank you! this is just awesome.
Sadly my brain doesn't register the names of haters but I will if I see any fresh ones
This is…wow. Will def share with my game changers class at SC
thank you!
It’s interesting how this strategy mimics what traditional media is doing right now too - stories can’t just appeal to an outlet’s readers, they have to be discoverable in the feeds where potential future readers are scrolling.