This is great! As far as the focused content goes, I couldn't agree more about social series taking over feeds. It's interesting to think about if we'll see product placements in these shows like we do in regular TV shows or if we'll see brands disrupt these shows with "commercials".
I hear you. I also think there is opportunity for small brands that some of the bigger brands can't take advantage of in this new landscape. Little Joy and Craighill are small brands that have found immense social success because they really leaned into serialized content. Think about the one story you'd want to tell on social. Who is in the videos? What's the format? What about your story would make a stranger care? Test and learn. Do it over and over again. Try new formats until you hit that one that takes off (like the bean post or the Los Angeles Public Library post!) and turn the one-off into episode one of a recurring format. I know it's easier said than done, but I do think there is still possibility to break through without boosting.
Oh my god. I am working on some deck about role of social media in today's comms ecosystem + some explainers for non-marketing people on client side. And this post is something like a projection from my mind but simplified! I will use some examples for sure, of course with links and credits for you!
This is great! As far as the focused content goes, I couldn't agree more about social series taking over feeds. It's interesting to think about if we'll see product placements in these shows like we do in regular TV shows or if we'll see brands disrupt these shows with "commercials".
Incredible input as always
thank you cake zine <3
Social media is the tv. Your thumb is quicker to decide on what's worth your time than the up arrow on your remote.
Oof. It feels so bleak for small brands. Curious if you've heard how boosted posts impact engagement and followership.
I hear you. I also think there is opportunity for small brands that some of the bigger brands can't take advantage of in this new landscape. Little Joy and Craighill are small brands that have found immense social success because they really leaned into serialized content. Think about the one story you'd want to tell on social. Who is in the videos? What's the format? What about your story would make a stranger care? Test and learn. Do it over and over again. Try new formats until you hit that one that takes off (like the bean post or the Los Angeles Public Library post!) and turn the one-off into episode one of a recurring format. I know it's easier said than done, but I do think there is still possibility to break through without boosting.
Oh my god. I am working on some deck about role of social media in today's comms ecosystem + some explainers for non-marketing people on client side. And this post is something like a projection from my mind but simplified! I will use some examples for sure, of course with links and credits for you!