Social Media Content Graveyard 🪦

RIP to the posts that never got approved.

Welcome to today’s Logged On. Today we celebrate the posts that never made it past the approval process.

The video concepts clients hated.

The memes managers thought were too risky.

The campaigns legal said “absolutely not” to.

As social managers, we can easily recall these posts. For us, they are the ones that got away. The ones that would have probably satisfied that annoying “let’s go viral” request. But approval processes got in the way. Sometimes for better, many times for worse.

I put out a call on social for people to share these gone-but-not-forgotten ideas. Below are 20 posts, many for big brands you likely follow, that never saw the light of day—or glow of screen. There’s the social manager who suggested, in 2022, that their client work with an up-and-coming food reviewer named Keith Lee. Or the social manager who works for a theatre who wanted to tweet “I would let Harry Styles spit on me in a theatre” from the brand account. RIP to these posts.

Enjoy! And shout out to Kevin Graham for suggesting a newsletter like this.